Online Marketing News Blog

May 15, 2015

What is Foursquare? And, Why Do We Need It?

Saavy digital consumers juggle multiple social media networks, each for a different reason. We are all familiar with Facebook, Twitter and LinkedIn, but digital insiders speak to the power of a lesser-known location app, Foursquare. But, what…

May 13, 2015

Blogging, Email Marketing, Inbound Marketing,

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Inbound Marketing Strategies 101

Is it possible to get your product or service to sell itself? Yes, as long as you attract the right traffic to your site, which would be your buyer personas. This can be completed successfully if you…

May 12, 2015

Search Engine Optimization, Web Design

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Finding the Right Long Island Web Design Company

You’ve made the decision to begin building your company’s website, but where do you start? Many small business owners face this challenge. Should I attempt it myself? Should I find a web design company? How do I…

May 11, 2015

Responsive Web Design

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Mobilegeddon: Are You Mobile Ready?

For those of you pouring through Mobilegeddon posts, readying your checklists and wondering if and when your website will suddenly implode because of a sudden, unavoidable, mobile-apocalypse, pro tip; stop worrying. Chances are you’ve probably done your…

May 7, 2015

Snapchat, ,

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QR Codes Make a Comeback with Snapchat Update

What is Snapchat? To recap our previous blog, Snapchat is a real-time app that allows you to send photos, text and video messages to friends. You can either send “snaps” or “my story” to friends and followers.…

May 6, 2015

Facebook, Inbound Marketing, Instagram, , , Twitter

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Lizards Score with Social Media for Sports Teams

The New York Lizards are a top ranking Major League Lacrosse team residing at the James M. Shuart Stadium at Hofstra University in Hempstead, but that’s not the only thing they’re good at. With 14 regular season…

May 5, 2015

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Quick Tips to Spend Less on PPC Today

Pay per click marketing is a popular, effective way to gain new and different website visitors. But what advertisers soon learn is that they can receive high advertising costs, since search engines do not offer a flat…

May 2, 2015

Blogging, Digital Marketing, Email Marketing, Inbound Marketing, Industry,

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Your Guide to Digital Marketing for Accountants

Everyone seems to be on the Internet. No matter the company, they probably have a website, a few social media accounts and a blog. So why don’t you? Digital marketing for accountants is just as necessary as…

April 30, 2015

Content Marketing, Inbound Marketing,

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Long Island Marketing | Content vs Propaganda

Berlin, 1936 – Waves of heat rose to greet the lithe limbs of athletes, exhausted from exertion, as they awaited the gunshot that would signal the next 100 meters. When it went off, one man would single-handedly…

April 27, 2015

Content Marketing, Inbound Marketing, Industry

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Attracting vs Interrupting: The Great Marketing Debate

In the same spirit as the old saying, “you can catch more flies with honey…,” inbound marketing can increase return on investment at a greater rate than traditional marketing. Informative, educational content can attract a captive audience…

Finding the Right Long Island Web Design Company

Mobilegeddon: Are You Mobile Ready?

Attracting vs Interrupting: The Great Marketing Debate

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