Online Marketing News Blog

September 26, 2015

Payment Gateway Providers Enable Ecommerce

Payment gateway providers, the online equivalent of a credit card terminal, have become a driving force in our digital economy. As the technology becomes faster and more secure, payment gateway services are becoming more and more popular…

September 23, 2015

Digital Marketing, Industry, Responsive Web Design, Web Design

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6 Common Ecommerce Web Development Mistakes to Avoid

When it comes to creating an online storefront for your business, you want to make sure that you are in the hands of experts who have the proper knowledge and experience. Ecommerce sites need to be as close…

September 19, 2015

Google, Search Engine Optimization

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What Is A SERP?

To put it simply, SERP is a search engine results page. In other words, a page filled with websites and answers to what you have searched. You might be asking what a SERP looks like and it’s…

September 18, 2015

Blogging, Content Marketing, General, Inbound Marketing, Twitter

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Do I Need a Business Blog To Get More Leads?

Do I need a business blog? The short answer is: yes. If you’re looking to supersize your lead generation, then you’ll need to produce content consistently. It doesn’t matter if you have a website or if you’re…

September 16, 2015

Content Marketing

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Broadcast Your Ideas by Launching Business Podcasts

In the last five years the number of monthly podcast listeners has tripled, according to Raw Voice. These 75 million monthly listeners are a vast audience that businesses can’t afford to ignore. By launching business podcasts, your…

September 14, 2015

Content Marketing, Digital Marketing, Lead Generation

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Landing Page Best Practices You Can’t Ignore

What is a Landing Page? A landing page is single webpage that is separate from your website, which is designed to capture user data. According to Content Marketing Institute, “the goal is to get a consumer of…

September 11, 2015

Content Marketing, Digital Marketing, Lead Generation

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How to Create an eBook to Gain Leads

You write blogs and create interesting whitepapers and now you’re ready to create even more content offers. That’s where the ebook comes in. Not the kind of ebook you download on your Kindle, but when you create…

September 10, 2015

Content Marketing, Inbound Marketing, Lead Generation

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How to Recognize the Dos and Don’ts of a Call-to-Action

In content marketing, the call-to-action plays the pivotal role of guiding potential customers along inbound marketing’s buyer’s journey by using a digital button to call for an immediate action. If your CTAs are under-performing, there is a simple…

September 8, 2015

Content Marketing, Inbound Marketing, Lead Generation

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How to Write a Whitepaper for Lead Generation

A whitepaper is vital to your marketing efforts, as it can be a powerful tool to increase leads and sales. The trick is to understand how to write a whitepaper that is comprised of compelling content and…

September 4, 2015

Advertising, Google, Industry, Rebranding

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The Birth of Alphabet: Google Rebranding

You’re sure to have heard about and seen Google’s newest look. The Google logo we’ve known and loved for so long has revamped itself to fit its new parent company, Alphabet. Google founders, Larry Page and Sergey…

Payment Gateway Providers Enable Ecommerce

6 Common Ecommerce Web Development Mistakes to Avoid

What Is A SERP?

Broadcast Your Ideas by Launching Business Podcasts

Landing Page Best Practices You Can’t Ignore

How to Create an eBook to Gain Leads

How to Recognize the Dos and Don’ts of a Call-to-Action

How to Write a Whitepaper for Lead Generation

The Birth of Alphabet: Google Rebranding

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