Online Marketing News Blog

September 18, 2015

Blogging, Content Marketing, General, Inbound Marketing, Twitter

Do I Need a Business Blog To Get More Leads?

Do I need a business blog? The short answer is: yes. If you’re looking to supersize your lead generation, then you’ll need to produce content consistently. It doesn’t matter if you have a website or if you’re…

September 16, 2015

Content Marketing

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Broadcast Your Ideas by Launching Business Podcasts

In the last five years the number of monthly podcast listeners has tripled, according to Raw Voice. These 75 million monthly listeners are a vast audience that businesses can’t afford to ignore. By launching business podcasts, your…

September 14, 2015

Content Marketing, Digital Marketing, Lead Generation

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Landing Page Best Practices You Can’t Ignore

What is a Landing Page? A landing page is single webpage that is separate from your website, which is designed to capture user data. According to Content Marketing Institute, “the goal is to get a consumer of…

September 11, 2015

Content Marketing, Digital Marketing, Lead Generation

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How to Create an eBook to Gain Leads

You write blogs and create interesting whitepapers and now you’re ready to create even more content offers. That’s where the ebook comes in. Not the kind of ebook you download on your Kindle, but when you create…

September 10, 2015

Content Marketing, Inbound Marketing, Lead Generation

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How to Recognize the Dos and Don’ts of a Call-to-Action

In content marketing, the call-to-action plays the pivotal role of guiding potential customers along inbound marketing’s buyer’s journey by using a digital button to call for an immediate action. If your CTAs are under-performing, there is a simple…

September 8, 2015

Content Marketing, Inbound Marketing, Lead Generation

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How to Write a Whitepaper for Lead Generation

A whitepaper is vital to your marketing efforts, as it can be a powerful tool to increase leads and sales. The trick is to understand how to write a whitepaper that is comprised of compelling content and…

September 4, 2015

Advertising, Google, Industry, Rebranding

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The Birth of Alphabet: Google Rebranding

You’re sure to have heard about and seen Google’s newest look. The Google logo we’ve known and loved for so long has revamped itself to fit its new parent company, Alphabet. Google founders, Larry Page and Sergey…

September 3, 2015

Industry, Web Design

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Account Management Best Practices to Keep Clients Happy

What is Account Management? The purpose of account management is to provide outstanding customer service and to keep projects running as smoothly as possible. For example, at Fat Guy Media we have a team of creative, web…

August 31, 2015

General

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What Makes a Great Logo, Great?

Just like McDonald’s golden arches, a great logo creates an immediately recognizable impression of a brand. But, what makes a great logo, great? (more…)

August 28, 2015

Content Marketing, Digital Marketing, Inbound Marketing

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The Importance of Tracking Your Marketing Conversion Rate

What is a Marketing Conversion Rate? A marketing conversion rate is defined as the percentage of visitors who take a desired action. Every company has specific actions that they want their visitors to take, such as filling…

Broadcast Your Ideas by Launching Business Podcasts

Landing Page Best Practices You Can’t Ignore

How to Create an eBook to Gain Leads

How to Recognize the Dos and Don’ts of a Call-to-Action

How to Write a Whitepaper for Lead Generation

The Birth of Alphabet: Google Rebranding

Account Management Best Practices to Keep Clients Happy

What Makes a Great Logo, Great?

The Importance of Tracking Your Marketing Conversion Rate

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