Online Marketing News Blog

December 2, 2015

Advertising, Digital Marketing, Google, Industry

What is PPC? How Can it Help My Business?

Many of our clients often ask us the following question: what is PPC? In a nutshell, pay-per-click (PPC) is a form of paid online advertising. The goal of pay-per-click advertising is to quickly generate relevant traffic to…

November 30, 2015

, Twitter

Do I Need Twitter for Business?

From Apple to Toyota and all types of brands in between, the Twitter-verse is a center of business activity. In real time, companies broadcast short messages with links, pictures and special offers across this public social network.…

November 27, 2015

LinkedIn, ,

LinkedIn Tips to Launch Your Brand to New Heights

Just about everyone knows that LinkedIn is one of the top social networking sites for professionals. With so many marketing opportunities, both in the realms of personal, professional promotion and social media marketing for businesses, it’s important…

November 25, 2015

Content Marketing, Inbound Marketing, Search Engine Optimization,

What Are Some Effective Healthcare Marketing Tips?

From hospitals and private practices to healthcare facilities and wellness brands, there are various marketing strategies to attract new customers. As one of the most competitive industries, it is important to stand out from the crowd. Here are…

November 23, 2015

Digital Marketing, Industry, Lead Generation

5 Reasons Why Your Company Needs a B2B Marketing Plan

Business to business companies, just like those that sell to consumers, benefit from following a digital marketing plan. A B2B marketing plan delivers on a strategy to increase visitors, leads and customers. It helps build valuable business…

November 20, 2015

Advertising, Google

Why Use Shop Advertising for the Holidays?

For many companies, the holiday season signals a boom in business. However, to really take advantage of the holiday buying spirit consider creating a shop advertising campaign to reel in even more customers. (more…)

November 18, 2015

Blogging, Digital Marketing,

5 Tips for Creating a Nonprofit Marketing Plan

A well-crafted nonprofit marketing plan is the key to success. It is a great way to attract and retain donors. Too often, nonprofits avoid marketing due to lack of resources or limited budgets, but this can prevent…

November 16, 2015

Advertising,

Why Native Advertising is the Next Go-to Business Resource

With the popularity of banner ads plummeting, brands are shifting to embrace the power of native advertising, which 70 percent of consumers now prefer. (more…)

November 13, 2015

Digital Marketing, Video Marketing

How to Reach Millennials with a Video Marketing Strategy

A little while back, we wrote a blog post that covered the best marketing techniques for reaching millennials. We didn’t really go into great detail about video marketing, though, because we felt it would be worthy of…

November 11, 2015

Advertising, Content Marketing, Email Marketing,

Tips for Successful Holiday Marketing Campaigns

As the holiday season quickly approaches, it is important to stay ahead of the competition. Now is the time to launch your holiday marketing campaign to makes sure you effectively reach all of your potential customers. Here…

What is PPC? How Can it Help My Business?

5 Reasons Why Your Company Needs a B2B Marketing Plan

Why Use Shop Advertising for the Holidays?

How to Reach Millennials with a Video Marketing Strategy

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