Online Marketing News Blog

January 1, 2016

7 Quick Tips for Handling a Negative Online Business Review

Unlike word-of-mouth reviews of the past, an online business review is visible to anyone with an Internet connection. Today, 90 percent of consumers read online reviews before visiting a business, according to a recent study. Since negative…

December 30, 2015

Facebook, LinkedIn, , , Twitter

Social Media Mistakes Your Business Can Avoid

Social media is a tough marketing tool to master. You can do a million things right, but one mistake can sadly tarnish the shining reputation you’ve built for your brand. Okay, maybe not every little blunder will…

December 28, 2015

Inbound Marketing, Industry,

How to Manage Web Traffic after the Holidays

Just because the holidays are over, doesn’t mean that online shopping has come to a halt. In fact, many companies will see a boost in web traffic because consumers are on the hunt for after-holiday deals and…

December 25, 2015

Digital Marketing, Instagram, Snapchat,

What’s the Deal With Third Party Apps?

Digital marketers know that spending countless hours online each week is no easy task. Between social media and email marketing, it’s easy to get burnt out. Luckily, there are plenty of third party apps out there that…

December 23, 2015

Content Marketing, Digital Marketing

Marketing Campaign Ideas That Will Never Go Out of Fashion

The more things change, the more they stay the same. With new apps like Snapchat and Periscope, creative marketing options continue to flourish. However, old-school marketing campaign ideas, such as blogs and email marketing, remain the backbone…

December 21, 2015

Content Marketing, Inbound Marketing, Video Marketing

Ring in the New Year with our Inbound Marketing Tips

If inbound marketing is not already one of your New Year’s resolutions, then you may want to rethink that. No matter what type or size of your business, inbound marketing will help drive company growth. By creating…

December 18, 2015

Inbound Marketing, Rebranding

How to Use Brand Building to Get Ahead of the Competition

Brand building, the process by which a company creates or improves customers’ knowledge and opinions of a brand, is a strategic way for a company to build name recognition, increase consumer confidence and drive sales. It helps…

December 16, 2015

Email Marketing, Lead Generation

How to Write an Email that Actually Gets Read

There are over 100 billion emails sent and received each day, which makes email the most predominant form of communication in today’s world. There are many benefits that come from email marketing, but learning how to write…

December 14, 2015

Responsive Web Design, Web Design

Is Web Design on Your Christmas List This Year?

If you’re a business owner, your Christmas list is probably a bit different from the average person’s. The success of your business is likely on your mind throughout the holidays. An unproductive website can be the Scrooge…

December 11, 2015

Web Design

The Deepest Question: Why Do I Need a Website?

If you’ve ever asked yourself, “Why do I need a website?” you’re not the first or last person to do so. The establishment of an online presence is a big step in the life of any business,…

How to Write an Email that Actually Gets Read

Is Web Design on Your Christmas List This Year?

The Deepest Question: Why Do I Need a Website?

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