Online Marketing News Blog

April 27, 2016

Geofencing, a Hi-Tech Way to Attract Nearby Shoppers

As a business owner, you are always looking for newer and more successful ways to reach potential customers. You may have already tried options like updated signage or flash sales, but these methods can be ineffective, impersonal…

April 25, 2016

Digital Marketing

Effective Marketing Strategies that Increase Your Contact List

Marketing has become a crucial tool for businesses. At the most basic level, effective marketing strategies spread awareness and motivate people. If you’re trying to grow your company’s contact list, or simply increase its visibility, these strategies…

April 22, 2016

General

Get Visual with these Video Marketing Tips

A solid video marketing strategy can do a lot to establish your brand as a trustworthy one. Well-executed video looks sharp and provides easy-to-consume content for your viewers. Before you start producing videos of your own, brush…

April 20, 2016

Advertising

Media Buying 101: A Fat Guy Academy Course

Media buying is an important aspect of digital marketing, which not everyone fully understands. Although it requires an initial investment, media buying can bring in significant traffic and revenue for your business. In media buying 101, we’ll…

April 18, 2016

Digital Marketing, Inbound Marketing, Lead Generation

A Beginners Guide to Marketing Conversion Rates

Inbound marketing is a proven method for increasing businesses’ visitors, leads and customers. Through a process of attraction, visitors become new sales prospects. By monitoring conversion rates, you can track and improve your marketing campaigns. (more…)

April 15, 2016

General

B2B Marketing Tips to Succeed in the Digital Age

Marketing to another business, is of course, different from marketing to a consumer. Businesses are focused on increasing their profits, while consumers often seek to buy products and services based on emotion (when they’re happy, sad, hungry,…

April 13, 2016

Why it’s Time to Reevaluate Your Social Media Strategy

Social media is now a top destination for instant updates on everything from friends to politics to sports. As more businesses are taking advantage of the opportunity to promote there, an outdated social media strategy has become…

April 11, 2016

Digital Marketing, Industry

B2B vs B2C: A Marketing Comparison

When you start a business, it’s critical to understand the differences between marketing to another business and marketing to a customer, also known as B2B vs B2C. Strategies that work with one group are not likely to…

April 8, 2016

Advertising, Email Marketing, Lead Generation, Search Engine Optimization,

How to Promote an Event from Start to Finish

If you’ve never promoted one of your events before, you may be missing a golden opportunity to raise awareness about your organization. By including tactics like social media check-ins or email marketing, it’s possible to make your…

April 6, 2016

Advertising

Local Mobile Advertising Tips for Businesses

Local Mobile Advertising Tips for Businesses Your potential local customer base relies heavily on smartphones to guide their decisions. Google found 91 percent of surveyed smartphone owners use local search to learn business information such as locations,…

Geofencing, a Hi-Tech Way to Attract Nearby Shoppers

Effective Marketing Strategies that Increase Your Contact List

Get Visual with these Video Marketing Tips

Media Buying 101: A Fat Guy Academy Course

A Beginners Guide to Marketing Conversion Rates

B2B Marketing Tips to Succeed in the Digital Age

B2B vs B2C: A Marketing Comparison

Local Mobile Advertising Tips for Businesses

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