Online Marketing News Blog

June 30, 2016

Branding, Digital Marketing, General, Lead Generation,

Expanding Your Brand with User Generated Content

An essential component of any successful business is an ability to effectively market their products or services to their target audience. They use social media and original content to expose their brand to the masses. Though sometimes,…

June 28, 2016

Advertising, LinkedIn,

How to use LinkedIn Ads to Build B2B Relationships

With all the buzz surrounding LinkedIn lately, now is the right time for business-to-business companies to invest resources in this social network. LinkedIn ads are an excellent, cost-effective option for instantly reaching new prospects. By following these…

June 25, 2016

Email Marketing

9 Prime Email Marketing Tips for Businesses

Email marketing has been around as long as, well, the email. And there’s a reason for that: it puts your business directly in contact with its subscribers, who are already in a buying mindset when they open…

June 23, 2016

Facebook, General,

How Congress’s Sit-In Could Be a Turning Point for Facebook Live

On Wednesday, Democratic lawmakers decided to take a different approach to gain attention for their sit-in on the floor of the House of Representatives. The sit-in was staged in protest to their Republican colleagues’ inaction on gun…

June 23, 2016

Branding, Digital Marketing, Email Marketing, General, ,

An Insider’s Guide to Becoming a Successful Digital Marketer

In this new age of internet and social media as a global marketing movement, many companies and media outlets have gravitated towards alternate strategies for promoting their brand and distributing content. According to Google, 80 percent of…

June 21, 2016

Responsive Web Design, Web Design

Web Design Best Practices for Creating Stunning Sites

Three seconds. That’s about how much time a visitor gives a website before they decide whether or not to stick around. If you have noticed your website has a high bounce rate, it might be time to…

June 18, 2016

, , Twitter

What Can Promoted Tweets Do for Your Business?

With over 500 million tweets sent per day, using Twitter as a marketing resource can sometimes feel like shouting into the void—your tweets just get lost in the noise. The way to ensure your voice is heard?…

June 16, 2016

Advertising, Branding, ,

Creating a Process for Social Media Management

Social media continues to demonstrate itself as a major innovator in the marketing world and the process of business branding. Among plenty of others, platforms like Twitter, Facebook and LinkedIn have proven to be vital arenas for…

June 14, 2016

Advertising, LinkedIn,

Microsoft Expanding through LinkedIn Advertising

The big tech news of the day concerns Microsoft’s historic $26.2 billion purchase of LinkedIn. In recent years, Microsoft has begun to shift their focus towards becoming the premier cloud-computing service for the business world. LinkedIn, as…

June 14, 2016

Digital Marketing, Inbound Marketing

How to Use Market Research to Build Your Buyer Personas

Buyer personas, inbound marketing’s greatest tool, are fictional in nature, but their accuracy depends on real data. To keep personas up-to-date, it’s common to periodically conduct market research. (more…)

9 Prime Email Marketing Tips for Businesses

Web Design Best Practices for Creating Stunning Sites

How to Use Market Research to Build Your Buyer Personas

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