Online Marketing News Blog

June 23, 2016

How Congress’s Sit-In Could Be a Turning Point for Facebook Live

On Wednesday, Democratic lawmakers decided to take a different approach to gain attention for their sit-in on the floor of the House of Representatives. The sit-in was staged in protest to their Republican colleagues’ inaction on gun…

June 23, 2016

Branding, Digital Marketing, Email Marketing, General, ,

An Insider’s Guide to Becoming a Successful Digital Marketer

In this new age of internet and social media as a global marketing movement, many companies and media outlets have gravitated towards alternate strategies for promoting their brand and distributing content. According to Google, 80 percent of…

June 21, 2016

Responsive Web Design, Web Design

Web Design Best Practices for Creating Stunning Sites

Three seconds. That’s about how much time a visitor gives a website before they decide whether or not to stick around. If you have noticed your website has a high bounce rate, it might be time to…

June 18, 2016

, , Twitter

What Can Promoted Tweets Do for Your Business?

With over 500 million tweets sent per day, using Twitter as a marketing resource can sometimes feel like shouting into the void—your tweets just get lost in the noise. The way to ensure your voice is heard?…

June 16, 2016

Advertising, Branding, ,

Creating a Process for Social Media Management

Social media continues to demonstrate itself as a major innovator in the marketing world and the process of business branding. Among plenty of others, platforms like Twitter, Facebook and LinkedIn have proven to be vital arenas for…

June 14, 2016

Advertising, LinkedIn,

Microsoft Expanding through LinkedIn Advertising

The big tech news of the day concerns Microsoft’s historic $26.2 billion purchase of LinkedIn. In recent years, Microsoft has begun to shift their focus towards becoming the premier cloud-computing service for the business world. LinkedIn, as…

June 14, 2016

Digital Marketing, Inbound Marketing

How to Use Market Research to Build Your Buyer Personas

Buyer personas, inbound marketing’s greatest tool, are fictional in nature, but their accuracy depends on real data. To keep personas up-to-date, it’s common to periodically conduct market research. (more…)

June 11, 2016

Content Marketing, Facebook, General,

What are Facebook Instant Articles?

Everyone loves to share articles on Facebook. It has become a way of life in this internet driven world. However, no matter how optimized an article may be for mobile access, there will always be some delay…

June 9, 2016

Content Marketing, Search Engine Optimization

4 Myths About Duplicate Content

For any business with a digital presence, the creation of fresh and relevant content is the lifeblood of marketing. But sometimes inspiration stagnates and content ideas become stale. Some people will tell you that having webpages with…

June 7, 2016

Digital Marketing, Inbound Marketing

What is Contextual Marketing, and what are its Benefits?

Contextual marketing is a personalized and relevant type of marketing that enhances the customer’s experience. This is executed using a customer’s current situation as a way to inform a messaging and contact strategy. Essentially, it’s all about…

Web Design Best Practices for Creating Stunning Sites

How to Use Market Research to Build Your Buyer Personas

4 Myths About Duplicate Content

What is Contextual Marketing, and what are its Benefits?

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