Online Marketing News Blog

July 6, 2016

Wimbledon Live and the Global Push for Sports on Social Media

This morning, Twitter held its first live sports broadcast with the day’s Wimbledon coverage. Back in April, Facebook Live hosted its first sports stream with the Orlando Pride women’s soccer team’s season opener on star player Alex…

July 5, 2016

Inbound Marketing, Lead Generation, Sales

Inbound Insights: How to Close a Sale

It’s no secret the Internet has revolutionized the way business is conducted. Inbound marketing’s buyer-centric focus is the answer to this shift. Since so much has changed in marketing recently, now is the perfect time to revisit…

July 2, 2016

Branding, Facebook, General, Instagram, ,

Brands that are Killing It with Successful Social Media Campaigns

As social media establishes itself as a game changer for digital marketing, brands are focusing more and more on creating an online presence to expand reach and promote visibility. The same tactics used to gear content towards…

July 1, 2016

Branding, Digital Marketing, Facebook, General, ,

Facebook Slideshow and Its Effect on Publishers

This week, Facebook launched their new feature called ‘Slideshow’ with the new iOS 10 Apple update. This tool allows users who have taken more than five photos or videos within a 24-hour span to compile them into a…

June 30, 2016

Branding, Digital Marketing, General, Lead Generation,

Expanding Your Brand with User Generated Content

An essential component of any successful business is an ability to effectively market their products or services to their target audience. They use social media and original content to expose their brand to the masses. Though sometimes,…

June 28, 2016

Advertising, LinkedIn,

How to use LinkedIn Ads to Build B2B Relationships

With all the buzz surrounding LinkedIn lately, now is the right time for business-to-business companies to invest resources in this social network. LinkedIn ads are an excellent, cost-effective option for instantly reaching new prospects. By following these…

June 25, 2016

Email Marketing

9 Prime Email Marketing Tips for Businesses

Email marketing has been around as long as, well, the email. And there’s a reason for that: it puts your business directly in contact with its subscribers, who are already in a buying mindset when they open…

June 23, 2016

Facebook, General,

How Congress’s Sit-In Could Be a Turning Point for Facebook Live

On Wednesday, Democratic lawmakers decided to take a different approach to gain attention for their sit-in on the floor of the House of Representatives. The sit-in was staged in protest to their Republican colleagues’ inaction on gun…

June 23, 2016

Branding, Digital Marketing, Email Marketing, General, ,

An Insider’s Guide to Becoming a Successful Digital Marketer

In this new age of internet and social media as a global marketing movement, many companies and media outlets have gravitated towards alternate strategies for promoting their brand and distributing content. According to Google, 80 percent of…

June 21, 2016

Responsive Web Design, Web Design

Web Design Best Practices for Creating Stunning Sites

Three seconds. That’s about how much time a visitor gives a website before they decide whether or not to stick around. If you have noticed your website has a high bounce rate, it might be time to…

Inbound Insights: How to Close a Sale

9 Prime Email Marketing Tips for Businesses

Web Design Best Practices for Creating Stunning Sites

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