Online Marketing News Blog

October 1, 2016

How to Promote Business Podcasts

Once a niche media format, podcasts have entered the mainstream. A 2016 Edison Research survey found that one-fifth of all Americans listened to a podcast in the last month. With more and more listeners tuning in every…

September 29, 2016

Digital Marketing, Email Marketing, General, Inbound Marketing, Industry, Lead Generation

How to Increase Conversion Rate & Turn Shoppers into Buyers

One of the biggest challenges for digital marketers is to gain exposure for their brand in order to facilitate sales and drum up business. An even bigger challenge is to actually convert those shoppers into buyers. Here…

September 27, 2016

Digital Marketing, Inbound Marketing

How Can Marketing Automation Help Grow a Business?

Businesses of all industries and sizes encounter pain points when it comes to marketing. One of the best ways to ease that pain is by implementing a marketing automation system. (more…)

September 24, 2016

Branding, Digital Marketing, Inbound Marketing, Web Design

5 Ways to Build Website Trust

There is more to attracting web visitors than meets the eye. An attention-grabbing slider image may not produce repeat traffic if potential customers don’t believe what they see and read. Very often, intangible factors, like website trust,…

September 22, 2016

Facebook, Video Marketing

Facebook Live Ideas for Businesses to Mix Up Their Content

A few months ago, Facebook Live was introduced. It’s exactly what it sounds like: a livestreaming feature, made by Facebook. Being the social media connoisseurs we are, we wrote a blog on how to use it. However,…

September 20, 2016

Branding, Content Marketing, Digital Marketing, Inbound Marketing, , Video Marketing

The Latest and Greatest in Video Marketing

As content marketing increasingly becomes the industry standard, there is a push towards visual marketing specifically. That includes pictures, videos and GIFs. By the year 2019, it’s estimated that over 80 percent of all internet traffic will…

September 17, 2016

Branding, Content Marketing, Facebook, Industry,

The Official Guide to Facebook Branding for Businesses

In recent years, Facebook users have been faced with new developments in the platform’s interface and approach to advertising. Due to the meteoric boom of digital marketing, social media has become the primary source for brands to…

September 15, 2016

LinkedIn, ,

LinkedIn Profile Tips: 6 Publishing Mistakes to Avoid

Publishing long-form posts through LinkedIn is one of the best ways to promote your business to a professional audience. But great marketing is usually preceded by several mistakes. With these LinkedIn profile tips for publishing, you can…

September 13, 2016

Digital Marketing, Search Engine Optimization

Why your Marketing Budget should include Bing Ads

If you are planning to launch an online advertising campaign, excluding one-third of consumers probably wouldn’t be one of your goals. But’s that’s what happens to marketers who choose not to use Bings Ads in combination with…

September 10, 2016

Branding, Content Marketing, Digital Marketing, Inbound Marketing,

Why Taking Risks in Brand Messaging is a Good Bet

It isn’t always better to be safe than sorry when creating brand messaging. Every day businesses attract positive attention to themselves by taking chances. If your social media interaction has fallen flat, edgier content could be the answer…

How to Increase Conversion Rate & Turn Shoppers into Buyers

How Can Marketing Automation Help Grow a Business?

5 Ways to Build Website Trust

Facebook Live Ideas for Businesses to Mix Up Their Content

Why your Marketing Budget should include Bing Ads

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