5 B2B Sales Tips to Multiply Your Business’ Revenue
Every business has room to improve its selling techniques. Even those who are meeting their revenue goals can achieve growth by following these B2B sales tips. (more…)
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Insurance Marketing Insight from an Industry Professional
Just like with any business, you want to market your insurance company accurately and successfully so that you can reach the largest audience possible. Fortunately, there’s enough digital marketing experts out there that have cracked the code…
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Target Market Definition: Fat Guy Explains
No inbound marketing plan is complete without a clear definition of the ideal audience. Those who are exposed to your marketing efforts won’t become customers unless they’re receiving content that speaks to them, so you need a…
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How to Measure Digital Marketing Strategy in 5 Steps
If you’re like us, you have probably created more than a few campaigns that made you proud. But, do you know the overall return on investment (ROI) of each digital marketing strategy? Measurement is a powerful tool…
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Social Media Branding: Instagram Stories for Your Business
In August, Instagram Stories was released. The new feature allows users to post photo and video snippets of their day, which will only be present on their profiles for 24 hours. But how can this be used…
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5 Tips for How to Create Timeless Business Logo Design
The word’s most recognizable logos are designed to create an impression that lingers in the mind’s eye of a potential customer long after that image has disappeared from view. To achieve this sleight of hand, companies of…
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Digital Trends to Keep an Eye Out For in the Coming Months
Technology and business are rapidly evolving every day. Long gone are the days when the internet was considered ‘the future’ and all your business needed was a storefront. As the world of digital marketing progresses, companies have…
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Facebook Ads: The Official Policies you Need to Know
Businesses everywhere are recognizing the power of social media marketing. However, many do not know how to properly promote on social networking sites, like Facebook. Before you start mocking up Facebook ads, study these posting rules and…
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Understanding Link Building and Making it Work for Your Business
Links are a great way for digital marketers to increase their company’s online traffic and SEO ranking. It’s no secret that search engines produce the most referral traffic of any other outlet on the internet. That’s why…
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What is ROI, and why is it Important?
There’s no scientific formula that ensures marketing campaigns will have a 100 percent success rate. One of the top pain points of businesses is knowing whether the money they spend on marketing actually generates income. In other…
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