Online Marketing News Blog

November 11, 2016

How to Calculate ROI: a Guide for Marketers

So you know what return of investment (ROI) is, and why it’s important to your business. But it’s impossible to evaluate the success of your marketing plan unless you know how to calculate ROI. (more…)

November 9, 2016

BlogBites, Digital Marketing, General

How to Take Better Pictures with Your Smartphone

“It’s not the camera, it’s the photographer,” says the photographer with $10k worth of camera equipment. Are they right? (more…)

November 9, 2016

Branding, Industry, Video Marketing, YouTube

How Branding on YouTube Can Boost Your Businesses

Typically, when you think of a company’s online presence, social media networks like Twitter and Facebook often come to mind. However, video has become one of the most effective forms of content for businesses. So it’s no surprise…

November 7, 2016

Branding,

How to Build a Brand using the Power of Social Media

It’s no secret that social media is the place to build a brand these days. Today, more than 90 percent of retail brands post on social networks, like Facebook and Twitter, but many of them squander the…

November 4, 2016

Advertising, Branding, General, Industry, Lead Generation

The Definitive Handbook for Hosting Effective Business Events

No matter the industry, successful companies’ main objectives always include positive brand promotion and increased lead generation. In a world where an online presence is paramount, some businesses are also choosing to supplement their digital marketing campaigns…

November 2, 2016

Content Marketing, Digital Marketing, Inbound Marketing, Lead Generation

How to Make the Most of Conversion Rate Optimization

From social posts to blog headlines, marketers constantly aim to attract and hold the attention of potential customers. However, the success of many marketing campaigns is judged on landing page conversions rather than the amount of visitors.…

October 31, 2016

Industry, Sales

5 B2B Sales Tips to Multiply Your Business’ Revenue

Every business has room to improve its selling techniques. Even those who are meeting their revenue goals can achieve growth by following these B2B sales tips. (more…)

October 28, 2016

Digital Marketing, Email Marketing, Facebook, General, Inbound Marketing, Industry,

Insurance Marketing Insight from an Industry Professional

Just like with any business, you want to market your insurance company accurately and successfully so that you can reach the largest audience possible. Fortunately, there’s enough digital marketing experts out there that have cracked the code…

October 26, 2016

Digital Marketing

Target Market Definition: Fat Guy Explains

No inbound marketing plan is complete without a clear definition of the ideal audience. Those who are exposed to your marketing efforts won’t become customers unless they’re receiving content that speaks to them, so you need a…

October 24, 2016

Content Marketing, Digital Marketing

How to Measure Digital Marketing Strategy in 5 Steps

If you’re like us, you have probably created more than a few campaigns that made you proud. But, do you know the overall return on investment (ROI) of each digital marketing strategy? Measurement is a powerful tool…

How to Calculate ROI: a Guide for Marketers

How to Take Better Pictures with Your Smartphone

How Branding on YouTube Can Boost Your Businesses

The Definitive Handbook for Hosting Effective Business Events

How to Make the Most of Conversion Rate Optimization

5 B2B Sales Tips to Multiply Your Business’ Revenue

Target Market Definition: Fat Guy Explains

How to Measure Digital Marketing Strategy in 5 Steps

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