Online Marketing News Blog

November 7, 2016

How to Build a Brand using the Power of Social Media

It’s no secret that social media is the place to build a brand these days. Today, more than 90 percent of retail brands post on social networks, like Facebook and Twitter, but many of them squander the…

November 4, 2016

Advertising, Branding, General, Industry, Lead Generation

The Definitive Handbook for Hosting Effective Business Events

No matter the industry, successful companies’ main objectives always include positive brand promotion and increased lead generation. In a world where an online presence is paramount, some businesses are also choosing to supplement their digital marketing campaigns…

November 2, 2016

Content Marketing, Digital Marketing, Inbound Marketing, Lead Generation

How to Make the Most of Conversion Rate Optimization

From social posts to blog headlines, marketers constantly aim to attract and hold the attention of potential customers. However, the success of many marketing campaigns is judged on landing page conversions rather than the amount of visitors.…

October 31, 2016

Industry, Sales

5 B2B Sales Tips to Multiply Your Business’ Revenue

Every business has room to improve its selling techniques. Even those who are meeting their revenue goals can achieve growth by following these B2B sales tips. (more…)

October 28, 2016

Digital Marketing, Email Marketing, Facebook, General, Inbound Marketing, Industry,

Insurance Marketing Insight from an Industry Professional

Just like with any business, you want to market your insurance company accurately and successfully so that you can reach the largest audience possible. Fortunately, there’s enough digital marketing experts out there that have cracked the code…

October 26, 2016

Digital Marketing

Target Market Definition: Fat Guy Explains

No inbound marketing plan is complete without a clear definition of the ideal audience. Those who are exposed to your marketing efforts won’t become customers unless they’re receiving content that speaks to them, so you need a…

October 24, 2016

Content Marketing, Digital Marketing

How to Measure Digital Marketing Strategy in 5 Steps

If you’re like us, you have probably created more than a few campaigns that made you proud. But, do you know the overall return on investment (ROI) of each digital marketing strategy? Measurement is a powerful tool…

October 21, 2016

Instagram, ,

Social Media Branding: Instagram Stories for Your Business

In August, Instagram Stories was released. The new feature allows users to post photo and video snippets of their day, which will only be present on their profiles for 24 hours. But how can this be used…

October 19, 2016

Branding, Digital Marketing, Rebranding

5 Tips for How to Create Timeless Business Logo Design

The word’s most recognizable logos are designed to create an impression that lingers in the mind’s eye of a potential customer long after that image has disappeared from view. To achieve this sleight of hand, companies of…

October 17, 2016

Branding, Content Marketing, Digital Marketing, General, Inbound Marketing,

Digital Trends to Keep an Eye Out For in the Coming Months

Technology and business are rapidly evolving every day. Long gone are the days when the internet was considered ‘the future’ and all your business needed was a storefront. As the world of digital marketing progresses, companies have…

The Definitive Handbook for Hosting Effective Business Events

How to Make the Most of Conversion Rate Optimization

5 B2B Sales Tips to Multiply Your Business’ Revenue

Target Market Definition: Fat Guy Explains

How to Measure Digital Marketing Strategy in 5 Steps

5 Tips for How to Create Timeless Business Logo Design

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