Online Marketing News Blog

December 9, 2016

The 5 Deadly Google AdWords Errors that Kill Campaigns

Businesses nowadays would be foolish not to allocate at least a small portion of their marketing budget to Google AdWords. The pay-per-click system allows your business to gain more website traffic via highly targeted advertisements. However, using…

December 7, 2016

Branding, Inbound Marketing, Industry, Sales

How to Use Branding Strategy to Stand Out from the Crowd

Today’s industries consist of tons of companies, each looking to establish a brand identity. If your business is looking to elevate their standing amongst their competitors, it’s important to come up with a concrete branding strategy that…

December 5, 2016

Blogging, Content Marketing,

3 Reasons Why We Can’t Live without a Content Calendar

Content marketers are always searching for the right strategy. To do what they do best, they require a plan of attack. That’s why it surprises us many marketers live by the seat of their pants without a…

December 2, 2016

Content Marketing, Inbound Marketing

Digital Marketing Plan Ideas that Don’t Suck

It’s easy to fall back on the same old, familiar ideas when creating your digital marketing plan each month. But without updating your strategy and tactics, it’s difficult to change results much. If you want to significantly…

November 25, 2016

Advertising

Why You Should Get Involved with Mobile App Advertising

Consumers spend a remarkable amount of time using mobile phone apps. That means businesses can no longer afford to concentrate solely on mobile web ads. Mobile app advertising is one of the top up and coming mediums…

November 23, 2016

Blogging, Content Marketing, Inbound Marketing, Lead Generation

Why and When Should I use Gated Content for Lead Generation?

Across the Internet, inbound marketing blogs publish free content to improve lead generation. While this practice can be very effective, there also is a time and a place for using gated content. (more…)

November 21, 2016

Inbound Marketing, Industry, Sales

Real World Customer Retention Strategies that Actually Work

Companies spend so much time and effort on acquiring new customers that sometimes they unintentionally neglect the old ones. Studies and reports have found that customer retention is much more conducive to a higher return on investment…

November 18, 2016

Content Marketing, Digital Marketing, Inbound Marketing, Industry

Don’t Let your Content Strategy Get Stuck in a Niche

Marketing pros specialize in writing about content strategy. They blog about everything from search engine optimization to conversion rates, but seldom leave this niche. As they preach to choir, marketers may wonder why their content is stale…

November 16, 2016

Digital Marketing, Inbound Marketing, Industry

7 Holiday Business Trends Every Marketer Needs to Know

If you went into basically any retail location the day after Halloween, you’d encounter holiday music and décor. It’s that time of year again. You’ve probably got enough on your plate as it is, so let us…

November 14, 2016

Content Marketing, Digital Marketing, General, Industry, Lead Generation

The Hot, New Innovation that’s Rocking the B2B Marketing Industry

For a long time, B2B marketers have primarily focused on generating as many leads as possible. This lead-based approach is predicated on a priority-based sales and marketing model that treats all leads as just another business to…

The 5 Deadly Google AdWords Errors that Kill Campaigns

How to Use Branding Strategy to Stand Out from the Crowd

Why You Should Get Involved with Mobile App Advertising

Why and When Should I use Gated Content for Lead Generation?

Real World Customer Retention Strategies that Actually Work

Don’t Let your Content Strategy Get Stuck in a Niche

7 Holiday Business Trends Every Marketer Needs to Know

The Hot, New Innovation that’s Rocking the B2B Marketing Industry

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