Online Marketing News Blog

December 26, 2016

The 2016 Viral Marketing Campaigns We Can’t Stop Talking About

From a $250 budget video to a Super Bowl ad spot, viral marketing is funny, memorable and completely unexpected. Our favorite campaigns, like these four below, raised brand awareness as they spread like wildfire across social media.…

December 23, 2016

Branding, Digital Marketing, Inbound Marketing,

Easy Ways to Build a Top-Notch Brand Reputation

Digital marketers have a responsibility to uphold and maintain their clients’ brand reputations. When a business has a strong brand, they’re typically chosen over competitors whose brands are lacking. Here are some tips to help solidify your…

December 21, 2016

Facebook, ,

How Does the Facebook Algorithm Affect your Marketing Efforts?

The Facebook algorithm responsible for organizing users’ newsfeeds is notorious amongst marketers. It’s constantly changing, often leaving businesses that use it for promotion scratching their heads in confusion. Some marketers have even considered abandoning ship and neglecting…

December 19, 2016

Long Island, Search Engine Optimization

How you’ll Benefit from a Long Island SEO Strategy

Local search is an opportunity businesses can no longer ignore. Half of the two trillion yearly Google searches are now focused locally. Every day, these people look up business phone numbers, addresses and more online. If your…

December 16, 2016

Blogging, Digital Marketing, Inbound Marketing, Search Engine Optimization

Fat Guy Academy: Common Marketing Terms Defined

If you’re looking to get into the digital marketing industry, it’s important that you get the lingo down first. Make sure you know all the terms by consulting our comprehensive marketing terms glossary. (more…)

December 14, 2016

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Why your Social Media Marketing Strategy isn’t Really Working

If your business uses social media to generate leads, you know how hard it can be to get the results you desire. Sometimes, it may seem impossible to build a large audience that likes and shares your…

December 12, 2016

Email Marketing, General, Inbound Marketing, Lead Generation

Putting an End to a High Email Bounce Rate

Any digital marketer will tell you that high bounce rates can cripple a good email campaign. When your message isn’t delivered to your contacts, the purpose of your entire campaign is lost. In order to make sure…

December 9, 2016

General

The 5 Deadly Google AdWords Errors that Kill Campaigns

Businesses nowadays would be foolish not to allocate at least a small portion of their marketing budget to Google AdWords. The pay-per-click system allows your business to gain more website traffic via highly targeted advertisements. However, using…

December 7, 2016

Branding, Inbound Marketing, Industry, Sales

How to Use Branding Strategy to Stand Out from the Crowd

Today’s industries consist of tons of companies, each looking to establish a brand identity. If your business is looking to elevate their standing amongst their competitors, it’s important to come up with a concrete branding strategy that…

December 5, 2016

Blogging, Content Marketing,

3 Reasons Why We Can’t Live without a Content Calendar

Content marketers are always searching for the right strategy. To do what they do best, they require a plan of attack. That’s why it surprises us many marketers live by the seat of their pants without a…

How you’ll Benefit from a Long Island SEO Strategy

Fat Guy Academy: Common Marketing Terms Defined

Putting an End to a High Email Bounce Rate

The 5 Deadly Google AdWords Errors that Kill Campaigns

How to Use Branding Strategy to Stand Out from the Crowd

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