Online Marketing News Blog

February 22, 2017

What is a Target Audience, and why is it so Important?

One of the biggest marketing mistakes is to attempt to appeal to everyone at once. Without a target audience, a campaign may come up empty because it casts too wide a net. The most-efficient way to reach…

February 20, 2017

Branding, Digital Marketing, Web Design

Long Island Graphic Design Pros Shed Light on Color Theory

Long Island graphic design agencies are no strangers to color theory. It’s used to inform designs and subtly influence consumers to feel a certain way about a product or brand. Learn some ways that it can work…

February 17, 2017

Industry, , Twitter

How to Harness the Power of Twitter for Business

With its most notable users ranging from politicians to professional athletes, companies can be understandably hesitant about Twitter for Business. However, the reality is that Twitter’s more than 300 million users come from all walks of life,…

February 15, 2017

Blogging, Content Marketing, Digital Marketing, Rebranding

How Evergreen Content can Result in Everlasting Benefits

For digital marketers, one of the main goals of producing content is that it is compelling and relevant to your target audience. Some content can even be recycled and repurposed past its initial posting. This is called…

February 13, 2017

Advertising, Branding, Instagram,

The Trick to Turning Instagram Ads into Higher Conversions

More and more brands these days are switching to digital as their primary advertising and marketing hub. They’re using social media especially to reach out to a wider, more diverse concentration of global consumers. But aside from…

February 10, 2017

Advertising, Branding, Digital Marketing,

Super Bowl Marketing Campaigns that Scored Big in 2017

Every year, friends and family gather around televisions worldwide to watch the big game. This year, the New England Patriots had a historic comeback to take down the Atlanta Falcons, but that wasn’t the only spectacle of…

February 8, 2017

Branding, Digital Marketing, ,

How Social Proof can Win over Quality Customers

Marketers these days underestimate the subtle power of influence as a way to improve conversion rates and attract customers. One easy way to do this is through the use of social proof, which refers to the positive…

February 6, 2017

General, Google, Industry, Lead Generation

Google My Business Pages Connect Companies and Customers

Business owners are constantly working to get their name in front of as many customers as possible. Today, that’s possible on a larger scale by establishing an online presence with Google My Business, one of the leading…

February 3, 2017

, Video Marketing

The Best Free Photo and Video Editing Apps for Mobile

Many marketers are not exactly experts in the arts of photography and videography, yet they are still under pressure to produce exceptional visual content to keep their digital brands thriving. Luckily, there are a number of photo…

February 2, 2017

Advertising, Digital Marketing

How to Design Business Cards People will not Throw Away

Everybody has a rolodex of business cards they never use. Each card is as unmemorable as the next. Most are eventually thrown away. The challenge for companies is to design business cards that drive interaction. If your…

What is a Target Audience, and why is it so Important?

Long Island Graphic Design Pros Shed Light on Color Theory

How Evergreen Content can Result in Everlasting Benefits

Google My Business Pages Connect Companies and Customers

How to Design Business Cards People will not Throw Away

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