Online Marketing News Blog

March 6, 2017

How the Keyword Planner can Revolutionize your SEO Strategy

For the longest time, Google Keyword Tool was the go-to program for SEO specialists and digital marketers looking to craft an engaging, successful SEO campaign. Google AdWords has since introduced a tool called Keyword Planner, which will…

March 3, 2017

Instagram,

The Latest and Greatest in Instagram Analytics

Instagram is beginning to become a must for brand promotion. Many businesses regularly post photos, but fewer of them know how to take advantage of all it has to offer. Whether your company is looking to share…

February 24, 2017

Advertising, Branding, Snapchat,

Why a Snapchat Account is Essential for Every Business

Over the past couple of years, Snapchat, has turned into a global social media giant. It amasses over 150 million daily users and 41 percent of all 18 to 34 year olds, a key marketing demographic. Businesses…

February 22, 2017

Content Marketing, Inbound Marketing

What is a Target Audience, and why is it so Important?

One of the biggest marketing mistakes is to attempt to appeal to everyone at once. Without a target audience, a campaign may come up empty because it casts too wide a net. The most-efficient way to reach…

February 20, 2017

Branding, Digital Marketing, Web Design

Long Island Graphic Design Pros Shed Light on Color Theory

Long Island graphic design agencies are no strangers to color theory. It’s used to inform designs and subtly influence consumers to feel a certain way about a product or brand. Learn some ways that it can work…

February 17, 2017

Industry, , Twitter

How to Harness the Power of Twitter for Business

With its most notable users ranging from politicians to professional athletes, companies can be understandably hesitant about Twitter for Business. However, the reality is that Twitter’s more than 300 million users come from all walks of life,…

February 15, 2017

Blogging, Content Marketing, Digital Marketing, Rebranding

How Evergreen Content can Result in Everlasting Benefits

For digital marketers, one of the main goals of producing content is that it is compelling and relevant to your target audience. Some content can even be recycled and repurposed past its initial posting. This is called…

February 13, 2017

Advertising, Branding, Instagram,

The Trick to Turning Instagram Ads into Higher Conversions

More and more brands these days are switching to digital as their primary advertising and marketing hub. They’re using social media especially to reach out to a wider, more diverse concentration of global consumers. But aside from…

February 10, 2017

Advertising, Branding, Digital Marketing,

Super Bowl Marketing Campaigns that Scored Big in 2017

Every year, friends and family gather around televisions worldwide to watch the big game. This year, the New England Patriots had a historic comeback to take down the Atlanta Falcons, but that wasn’t the only spectacle of…

February 8, 2017

Branding, Digital Marketing, ,

How Social Proof can Win over Quality Customers

Marketers these days underestimate the subtle power of influence as a way to improve conversion rates and attract customers. One easy way to do this is through the use of social proof, which refers to the positive…

How the Keyword Planner can Revolutionize your SEO Strategy

What is a Target Audience, and why is it so Important?

Long Island Graphic Design Pros Shed Light on Color Theory

How Evergreen Content can Result in Everlasting Benefits

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