Online Marketing News Blog

March 22, 2017

Content Marketing, Digital Marketing, Inbound Marketing,

The History of Online Marketing in 3 Minutes or Less

Since the dawn of the digital age, online marketing has shaped the way businesses promote their products and services. From the first email blast to the invention of inbound marketing, its history is a story of how…

March 20, 2017

Advertising, Industry, Lead Generation, Search Engine Optimization

Why Pay Per Click Advertising is Money Well Spent

Pay per click advertising. The very name is a turnoff for so many people since it dictates that you’ll be spending a bit of money. But the truth is, it’s one of the most cost-effective marketing techniques…

March 17, 2017

Branding

Quick, Simple Graphic Design Apps for Stunning Visuals

With as fast as media moves these days, you must be able to produce quick, interesting content on the go to dazzle a target audience and get in front of competitors. Luckily, there are plenty of great…

March 15, 2017

Branding, Content Marketing, Digital Marketing

Content Creation versus Curation: Finding the Right Balance

In the world of digital marketing, content is king. Digital marketers spend endless hours creating and finding sources for new content opportunities. Mainly, there are two different types of content: content creation and content curation. We will…

March 13, 2017

Branding, Rebranding

What is Brand Equity, and what is it Worth to my Business?

From digital advertising to email marketing, companies today try everything imaginable to get customers to remember their name. While they may catch your eye for a moment, they rarely build brand equity that translates into long term…

March 10, 2017

Inbound Marketing

Why your Business Can’t Rely on Word-of-Mouth Marketing

Word-of-mouth marketing is one of the first ever promotional methods. Those who are satisfied with your business’ products or services tell the people they know, and, in a perfect world, they become customers as well. But in…

March 6, 2017

Google, Search Engine Optimization

How the Keyword Planner can Revolutionize your SEO Strategy

For the longest time, Google Keyword Tool was the go-to program for SEO specialists and digital marketers looking to craft an engaging, successful SEO campaign. Google AdWords has since introduced a tool called Keyword Planner, which will…

March 3, 2017

Instagram,

The Latest and Greatest in Instagram Analytics

Instagram is beginning to become a must for brand promotion. Many businesses regularly post photos, but fewer of them know how to take advantage of all it has to offer. Whether your company is looking to share…

February 24, 2017

Advertising, Branding, Snapchat,

Why a Snapchat Account is Essential for Every Business

Over the past couple of years, Snapchat, has turned into a global social media giant. It amasses over 150 million daily users and 41 percent of all 18 to 34 year olds, a key marketing demographic. Businesses…

February 22, 2017

Content Marketing, Inbound Marketing

What is a Target Audience, and why is it so Important?

One of the biggest marketing mistakes is to attempt to appeal to everyone at once. Without a target audience, a campaign may come up empty because it casts too wide a net. The most-efficient way to reach…

Why Pay Per Click Advertising is Money Well Spent

Quick, Simple Graphic Design Apps for Stunning Visuals

Content Creation versus Curation: Finding the Right Balance

What is Brand Equity, and what is it Worth to my Business?

Why your Business Can’t Rely on Word-of-Mouth Marketing

How the Keyword Planner can Revolutionize your SEO Strategy

What is a Target Audience, and why is it so Important?

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