Online Marketing News Blog

April 17, 2017

Content Writing Tips for Producing Persuasive Web Copy

If you need to know one thing about the marketing industry, it’s that content is truly king. Therefore, effective, high-quality copywriting should never be taken for granted. When used effectively, it can be the deciding factor when…

April 14, 2017

Industry, LinkedIn, ,

5 Clever Ways to Leverage LinkedIn for Business

Branded as the go-to social media channel for professionals, LinkedIn has a ton of marketing potential for businesses, especially those in B2B industries. You may be familiar with its platform from your own personal use, but when…

April 12, 2017

Branding, Facebook,

Facebook for Business: The Keys to Optimizing your Page

You’ll be hard-pressed to find a successful business these days that doesn’t use Facebook. It has become one of the leading global marketplaces for companies looking to reach their target audience. Help convert your fans into potential…

April 10, 2017

Digital Marketing, Responsive Web Design, Web Design

How to Design a Website with Brand User Experience in Mind

In digital marketing, attracting website visitors is only half the ballgame. You also must provide a great brand user experience that holds peoples’ attention. Web design flaws, such as poor navigation or slow loading speed, hurt your…

April 7, 2017

Advertising, Google

The Ingredients of a Successful Banner Ad

Most marketers are familiar with the potential of using banner ads to increase brand awareness and boost website traffic. Few, however, have the design or copywriting experience to create a web banner that generates as many clicks…

April 5, 2017

Content Marketing, Digital Marketing, Inbound Marketing

Hubspot Pricing: Is all that Money Really Worth it?

Hubspot is an all-encompassing inbound marketing software platform that companies use to expand their reach and convert leads to customers. Depending on your budget, there are three Hubspot pricing plans to choose from: Basic, Professional and Enterprise.…

April 4, 2017

Branding, Inbound Marketing, Rebranding

A Brand Guide Shapes and Strengthens Business Marketing

Ineffective or inconsistent marketing plagues the business world today. You may be one of those organizations who is stuck on fixing minor tweaks rather than addressing root causes. If so, maybe it is time to get back…

March 31, 2017

Advertising, Facebook,

Facebooks Ad Mistakes that are Hurting your Campaign

Social media allows companies to market their brand in an effort to increase general awareness and engagement with their target audience. Compared to those on similar sources, the Facebook ad platform is potentially the best outlet for…

March 29, 2017

Google, Search Engine Optimization

How the Google Algorithm Can Influence Your SEO

While using Google, you’ve likely wondered how individual searches appear in the order that they do. Well, that’s all due to the Google Algorithm, which is dedicated to presenting the most relevant search results for each query.…

March 27, 2017

Inbound Marketing, Lead Generation,

Native Advertising: A Passing Fad or Here to Stay?

Whether you are surfing Facebook or trolling Twitter, it’s almost impossible to avoid native advertising. By 2021, native ads are expected to account for 74 percent of total display ad revenue in the United States, according to…

Content Writing Tips for Producing Persuasive Web Copy

How to Design a Website with Brand User Experience in Mind

The Ingredients of a Successful Banner Ad

Hubspot Pricing: Is all that Money Really Worth it?

A Brand Guide Shapes and Strengthens Business Marketing

How the Google Algorithm Can Influence Your SEO

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