Online Marketing News Blog

April 26, 2017

Branding, Digital Marketing, Inbound Marketing, Industry

How to Cook up a Marketing Plan from Scratch

After coming up with a solid business approach, a sound marketing plan is the next logical step for determining the methods you will use to achieve your goals. This plan is centered around the strategy of attracting…

April 24, 2017

Content Marketing, Digital Marketing, Industry

Why Internet Marketing Now Trumps Print Advertising

Today, businesses are blessed with more promotional options than ever before. Instead of being restricted to newspaper ads, they can now choose from an array of internet marketing strategies, like pay per click advertising or social media…

April 21, 2017

Advertising, Industry

Yelp for Business: How to Leverage your Page to Boost Sales

According to Quantcast’s advanced analytics, Yelp amassed over 2.3 billion global visits throughout the last year alone, making it the world’s top local/regional website on desktop and mobile. In a digital age where most consumers use review…

April 19, 2017

Video Marketing

Steal these Small Business Video Marketing Ideas

Video marketing is no longer just for the big boys. Small businesses everywhere are jumping on the bandwagon, because they have found they can leverage video to increase visits, leads and customers. If your company is new…

what-is-a-typeface-and-how-do-i-choose-the-right-one

April 17, 2017

BlogBites, Branding

What is a Typeface and How do I Choose the Right One?

Most people use the terms font and typeface interchangeably, but (as your friendly neighborhood graphic designer will tell you) these words are not synonymous. (more…)

April 17, 2017

Blogging, Branding, Content Marketing

Content Writing Tips for Producing Persuasive Web Copy

If you need to know one thing about the marketing industry, it’s that content is truly king. Therefore, effective, high-quality copywriting should never be taken for granted. When used effectively, it can be the deciding factor when…

April 14, 2017

Industry, LinkedIn, ,

5 Clever Ways to Leverage LinkedIn for Business

Branded as the go-to social media channel for professionals, LinkedIn has a ton of marketing potential for businesses, especially those in B2B industries. You may be familiar with its platform from your own personal use, but when…

April 12, 2017

Branding, Facebook,

Facebook for Business: The Keys to Optimizing your Page

You’ll be hard-pressed to find a successful business these days that doesn’t use Facebook. It has become one of the leading global marketplaces for companies looking to reach their target audience. Help convert your fans into potential…

April 10, 2017

Digital Marketing, Responsive Web Design, Web Design

How to Design a Website with Brand User Experience in Mind

In digital marketing, attracting website visitors is only half the ballgame. You also must provide a great brand user experience that holds peoples’ attention. Web design flaws, such as poor navigation or slow loading speed, hurt your…

April 7, 2017

Advertising, Google

The Ingredients of a Successful Banner Ad

Most marketers are familiar with the potential of using banner ads to increase brand awareness and boost website traffic. Few, however, have the design or copywriting experience to create a web banner that generates as many clicks…

How to Cook up a Marketing Plan from Scratch

Why Internet Marketing Now Trumps Print Advertising

Yelp for Business: How to Leverage your Page to Boost Sales

Steal these Small Business Video Marketing Ideas

What is a Typeface and How do I Choose the Right One?

Content Writing Tips for Producing Persuasive Web Copy

How to Design a Website with Brand User Experience in Mind

The Ingredients of a Successful Banner Ad

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