Online Marketing News Blog

June 2, 2017

Geo Marketing, Industry, Search Engine Optimization

The Yext Business Directory Updates Web Profiles in a Snap

If your company is listed on multiple websites, updating its online profile can become a chore. The Yext business directory is a popular solution, because it allows you to easily make your online listings consistent across sites…

May 26, 2017

Advertising, Google

Google Attribution: Has the Death of Last-Click Attribution Come?

At Google’s Marketing Next conference, a brand new marketing tool was announced. Google Attribution, which is still in its beta stages, will give you a better understanding of how your different marketing efforts influence your audience along…

May 24, 2017

Digital Marketing, Long Island

5 Big Time Benefits of a Long Island Marketing Agency

You no longer have to travel to find great marketing help. A Long Island marketing agency can do it all from a location not far from your front door. (more…)

May 22, 2017

Digital Marketing, Inbound Marketing, Industry

Let your Marketing Strategy Shine by Setting SMART Goals

One of the challenges of creating a solid marketing strategy is choosing the right objectives for your team to pursue. It may be difficult to pinpoint an exact endpoint for a project if you are unfamiliar with…

May 19, 2017

Digital Marketing

Artificial Intelligence and the Future of Digital Marketing

After Apple’s Siri and Amazon’s Alexa brought artificial intelligence to the masses, marketers are beginning to use machine learning to enhance everything from email marketing to customer service. (more…)

May 17, 2017

Blogging, Content Marketing, Inbound Marketing,

How Concise Content Writing Can Transform Boring Businesses

It’s no secret that great content writing is an essential function of all companies using an inbound marketing strategy. However, it isn’t always the easiest task to find content opportunities for non-creative industries like insurance or accounting,…

May 15, 2017

Advertising, Branding, Digital Marketing, Inbound Marketing

4 Common Brand Marketing Misconceptions, Debunked

Nowadays, many businesses have terrible misconceptions about what marketing even is. The reasons why there’s so much confusion surrounding the marketing world vary, but we’ve met plenty of clients who had no idea where to begin when…

May 12, 2017

Branding, Digital Marketing

How Socially Responsible Marketing is Influencing Consumers

Nowadays, it’s not enough for a company to rely solely on their products or services to produce sales. Consumers, specifically millenials, are starting to pay close attention to the ways that businesses use their values for altruism.…

May 10, 2017

Industry, Long Island

What is the Bethpage Best of Long Island?

Every year, the Bethpage Best of Long Island awards recognize outstanding businesses and organizations for all the good work they do serving Nassau and Suffolk counties. The winners of the competition — which is sponsored by the…

May 8, 2017

Branding, Content Marketing,

How a Style Guide can Help Focus your Branding Efforts

If you’re actively marketing your company across multiple platforms, it can sometimes be difficult to stay consistent with all of your messaging and visuals. It’s essential that no matter what content you produce, it always follows the…

The Yext Business Directory Updates Web Profiles in a Snap

Google Attribution: Has the Death of Last-Click Attribution Come?

5 Big Time Benefits of a Long Island Marketing Agency

Let your Marketing Strategy Shine by Setting SMART Goals

Artificial Intelligence and the Future of Digital Marketing

4 Common Brand Marketing Misconceptions, Debunked

What is the Bethpage Best of Long Island?

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