Online Marketing News Blog

August 2, 2017

What is a Sitemap, and what is its Purpose in Web Design?

Websites are now a must-have commodity for Long Island companies, but many business owners don’t know the ins and outs of the web design process. They often ask: “what is a sitemap?” or “what does a sitemap…

July 31, 2017

Branding, Digital Marketing, Facebook, Inbound Marketing, Industry, Instagram, Snapchat, ,

Using Social Media Management to Conquer Digital Marketing

Social media is as important of a marketing tool as any, especially in the digital arena. Unfortunately, with as many businesses vying for audiences’ eyes and ears across these platforms, it can be a real challenge to…

July 28, 2017

Web Design

How to Keep your Website’s Bounce Rate at a Minimum

Any website with a high bounce rate inevitably has a low conversion rate, which also translates to low sales. These tips will keep visitors from leaving your site in search of something better. (more…)

July 26, 2017

Industry,

How to Make a GIF your Business can Post on Social Media

Whether you know what they are called or not, you probably see GIFs every time you log on to social media or surf the web. These short clips, which range from the humorous to the informative, are…

July 24, 2017

Digital Marketing, Industry, Sales

Why Every Sales Manager Should be Familiar with Smarketing

Even though they share common objectives, sales and marketing teams have worked independently from each other for years. However, the industry has recently seen a shift in thinking. Many businesses are merging these two departments in the…

July 21, 2017

Digital Marketing, Industry

A Competitive Analysis Puts your Business a Step Ahead

A competitive analysis helps you identify your competitors, evaluate their strategies and determine their strengths and weaknesses. This easy-to-use formula is an effective way to improve your business’ marketing plans. (more…)

July 19, 2017

Branding, Digital Marketing, Inbound Marketing, Industry, Sales

How Informative Business Podcasts can Benefit your Company

Within the past few years, podcasts have become a universally popular content medium for those interested in a wide variety of categories. They usually come in weekly installments and can be downloaded straight to your laptop or…

July 17, 2017

Instagram, ,

How to Repost on Instagram: a Social Media Etiquette Lesson

Instagram’s easy-to-use, visually-oriented platform has made it the perfect place for brands to interact with their social media followers, beating out Facebook and Twitter in terms of engagement rates. However, if you truly want to captivate your…

July 14, 2017

Branding, Email Marketing, Inbound Marketing, Industry, Lead Generation

How an Email Blast can Elevate your Marketing Plan

Businesses of all sizes, from every industry, primarily rely on email marketing to assist in reaching out to prospects, attracting leads and turning those same leads into customers. However, perfecting this technique of communicating with prospects and…

July 12, 2017

General

How Marketing and Advertising are Different

Although they have different meanings, the terms marketing and advertising are often used interchangeably. As marketing industry professionals, this is troubling to us. It’s hard for agencies and clients to communicate when there’s some confusion as to…

What is a Sitemap, and what is its Purpose in Web Design?

How to Keep your Website’s Bounce Rate at a Minimum

Why Every Sales Manager Should be Familiar with Smarketing

A Competitive Analysis Puts your Business a Step Ahead

How Informative Business Podcasts can Benefit your Company

How an Email Blast can Elevate your Marketing Plan

How Marketing and Advertising are Different

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