Online Marketing News Blog

December 19, 2023

Interactive Content 101: A Guide to Captivating Your Audience

The average goldfish has an attention span of 9 seconds. The average human attention span is 8.25 seconds. This statistic alone is a screaming example of why businesses must pull out all the stops to seek innovative…

December 13, 2023

Digital Marketing

Are CTAs in Marketing Important? Read More…

Of all the marketing jargon you hear, one term that surfaces more than others is “CTA” – Call-to-Action. This is a prompt on a website, email, social media platform, or text message that has the user perform…

November 30, 2023

Web Design

Is a Mobile-Friendly Website the Same as a Mobile-Optimized Website?

First things first, if you own a business and don’t have a mobile-friendly or mobile-optimized website, you’re limiting and possibly hurting your online presence and accessibility. Consider this one stat alone: at least 79% of smartphone users…

November 20, 2023

General

Why a Website Maintenance Plan is More Important Than Your Letter to Santa

The holiday season is upon us, and businesses are gearing up for the festive rush. From Black Friday to Cyber Monday and beyond, online shopping is set to reach new heights. With experts predicting a 4.8% rise…

October 30, 2023

General

Organic Search vs. Paid Search – The Battle for Consumers Attention

Ever wondered how your favorite websites pop up at the top of your search results? Well, it’s not just luck or magic – it’s the result of the two leading components in the online marketing game: organic…

October 13, 2023

Email Marketing

4 Do’s and 4 Don’ts of Holiday Email Marketing Strategies

The anticipation of the holiday season is an exciting time filled with festive cheer and frenzied marketing plans! In the months leading up, businesses gear up for their most crucial time of the year. If you don’t…

vector image of people giving a website credibility

September 28, 2023

Digital Marketing

Website Credibility: Your Business’s Most Valuable Asset

Even though 70% of Americans shop online, questions and issues about trust and website credibility are always lurking in the background. Can we trust the site we’re buying from? Are we truly getting the product we ordered?…

a vector image of a woman giving a presentation in front of a large laptop

September 19, 2023

Digital Marketing

Benefits of A Webinar: Clear, Concise, Convenient Marketing

A webinar, short for a web-based seminar, is an online event that allows presenters to share information, ideas, products, or services with a virtual audience. There are many benefits of a webinar that businesses can take advantage…

August 29, 2023

Digital Marketing, Search Engine Optimization

The Benefits of Local SEO: Be the Talk of The Town

Just like the expression, “If you can’t see the camera, you probably aren’t in the picture,” if your business isn’t optimized locally, you won’t be able to take advantage of your surrounding area. The benefits of local…

August 16, 2023

Digital Marketing

Labor Day Marketing Campaign: Strategies as Good as a 3 Day Weekend

Labor Day is a day to honor the contributions of workers and the labor movement, as well as a time to watch your kids’ reactions when you remind them that the school year is about to start!…

Interactive Content 101: A Guide to Captivating Your Audience

Are CTAs in Marketing Important? Read More…

Is a Mobile-Friendly Website the Same as a Mobile-Optimized Website?

Why a Website Maintenance Plan is More Important Than Your Letter to Santa

Organic Search vs. Paid Search – The Battle for Consumers Attention

4 Do’s and 4 Don’ts of Holiday Email Marketing Strategies

Website Credibility: Your Business’s Most Valuable Asset

Benefits of A Webinar: Clear, Concise, Convenient Marketing

The Benefits of Local SEO: Be the Talk of The Town

Labor Day Marketing Campaign: Strategies as Good as a 3 Day Weekend

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