Online Marketing News Blog

November 10, 2017

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5 Failed Social Media Platforms (and how they went Wrong)

Do you remember Friendster, Ping or Orkut? Probably not. Unlike Facebook, these social media platforms failed to stand the test of time. While they may be long gone, they have left a lasting impression on the history…

November 8, 2017

Branding, Digital Marketing, Inbound Marketing, Industry, Lead Generation, Sales

How Using a Case Study can Generate Leads and Create Clients

It can often be difficult for brands and companies to put into words how their products or services can benefit their target audience. After all, why should someone buy something if they’re not going to get any…

November 6, 2017

Inbound Marketing, Sales

The Hidden Secrets of Profitable Online Sales Funnels

Although content is king, inbound marketing’s real breadwinner is the sales funnel. By learning the secrets of this proven strategy, you can transform your website into a conversion-making machine. (more…)

November 3, 2017

Branding, Facebook, Industry, , , Twitter

4 Social Media Fails and Blunders that We Won’t Soon Forget

If you operate your own personal social media accounts, you know that mistakes are bound to happen here and there. When an ordinary user messes up on a post, there are hardly any major consequences. However, when…

November 1, 2017

Advertising, Google

What is Google AdWords, and what are its Benefits?

Google AdWords is one of the best ways for businesses of all sizes and industries to bring traffic to their websites. However, because of its somewhat confusing nature, business owners and novice marketers often ask us, “What…

October 30, 2017

Digital Marketing, Responsive Web Design, Web Design

3 Common Web Design Mistakes to Avoid at all Costs

If your company is looking to enter the world of digital marketing, they’re going to need a website to serve as the focal point of their online presence. Ideally, a fully optimized site will accurately represent a…

October 27, 2017

Digital Marketing, Geo Marketing, Inbound Marketing, Industry, Search Engine Optimization

A Comprehensive Guide to Local Search Marketing for Business

Since tons of consumers are using search engines to find businesses in their area, it’s more vital than ever to implement local search marketing strategies like SEO in order to stand out and be found. By fully…

October 25, 2017

Content Marketing, Inbound Marketing, Lead Generation

What is a White Paper, and how can it Generate High-Quality Leads?

For generating qualified leads through content marketing, there are few tools as effective as white papers. What is a white paper, you ask? We’ll explain. (more…)

October 23, 2017

Branding, Digital Marketing, Lead Generation, Search Engine Optimization

Is it Better to Use a DIY Website Builder or Hire a Pro?

For those trying to ramp up their digital marketing efforts, a well-designed and fully-optimized website is a great place to start. Not only will it serve as the focal point of your online presence, it’s also the…

October 20, 2017

Branding, Inbound Marketing

Integrated Marketing: a Powerful Combination of Promotional Tools

Disjointed marketing campaigns that have inconsistent messaging are destined for failure. At best, consumers will be uninterested. At worst, they will be confused, and end up with a negative impression of your brand. By understanding how integrated…

How Using a Case Study can Generate Leads and Create Clients

The Hidden Secrets of Profitable Online Sales Funnels

What is Google AdWords, and what are its Benefits?

3 Common Web Design Mistakes to Avoid at all Costs

A Comprehensive Guide to Local Search Marketing for Business

What is a White Paper, and how can it Generate High-Quality Leads?

Is it Better to Use a DIY Website Builder or Hire a Pro?

Integrated Marketing: a Powerful Combination of Promotional Tools

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