Fat Guy Media’s Comprehensive Guide to Instagram Memes
Nearly all brands can benefit from integrating Instagram memes into their content marketing strategies, but there are definitely right and wrong ways to do so. (more…)
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How to Scale a Festive Christmas Advertising Campaign
Around this time of year, everyone seems to be caught up in the festive, holiday spirit. Many businesses don’t realize, however, that this is an excellent opportunity to fuse branding and marketing with traditional Christmas advertising strategies.…
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Will the new Twitter Character Limit Help or Hurt Marketing?
Twitter, which famously forced brevity on the social media world, is abandoning its signature feature. Introduced in September, the new Twitter character limit gives every user double the space to sound off. The drastic change was met…
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What Business Owners should know about Affiliate Marketing
Upon searching the internet for “affiliate marketing,” you’ll mainly find blogs and articles written by actual affiliate marketers, for people who want to break into the industry. Not many are specifically intended for businesses owners looking into…
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America’s Best Sports Social Media Campaigns
Whether you follow your favorite player or your local team, social media is the place to get close to the action. From Snapchat takeovers to inventive hashtags, sports content is now more immediate and personal than ever…
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What to Expect from the Future of Web Advertising
The global tech revolution is beginning to make significant waves in the advertising industry. With new technologies and innovations being introduced on a daily basis, it can be difficult to determine their immediate effects on advertising and…
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What is a Meta Description, and why is it so Important for SEO?
Meta descriptions are an aspect of search engine optimization that often go overlooked. Webpages that fail to include them may fall behind in search rankings, even if they’re otherwise well-optimized. But what is a meta description, and…
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5 Lessons we Learned from Watching Viral Marketing Campaigns Unfold
Things on the internet basically go viral because of a snowball effect: someone sees something they enjoy, then they share it. Then, some of their friends see it and share it, and so on and so forth.…
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How to make the Instagram Algorithm Work for You
The Instagram algorithm is basically what determines which posts appear in your feed. Instead displaying new content in reverse chronological order, the algorithm allows you to “see the moments you care about first.” (more…)
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Marketing to Millennials: what Brands get Wrong
Like so many generations before them, millennials are often portrayed with sweeping generalizations that don’t reflect who they truly are. Businesses who buy into these oversimplifications have a tough time marketing to millennials. Here are some common…
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