Online Marketing News Blog

December 22, 2017

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The 5 Best Social Media Analytics Tools for Marketers

Without the right social media analytics tools, it’s tough to pinpoint which content formats perform best, which times you should post and how often your followers are engaging with you. We’ve selected five of our favorites to…

December 20, 2017

Advertising, Branding, Content Marketing, Digital Marketing, Instagram, Snapchat,

Generation Z Marketing Tips to Attract Young, Hip Audiences

These days, brands must learn how to adapt to fit the unique needs and interests of younger audiences than their accustomed to. However, by now you’ve undoubtedly heard everything you need to know about millenials, but have…

December 18, 2017

, Twitter

Twitter News for your Business: Multi-Tweet ‘Threads’ Launched

Twitter is launching “Threads,” a new feature that gives its users the option to stitch together tweets to tell a longer story than previously possible, the social media giant announced this week. This most-recent Twitter news follows…

December 15, 2017

Digital Marketing, Inbound Marketing

5 Ways to Leverage Contextual Marketing for your Business

Modern marketing is all about creating an experience. If your target audience doesn’t experience and connect to your marketing materials in a way they truly value and appreciate, they’re not going to respond. Contextual marketing aims to…

December 13, 2017

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How Today’s Top Social Media Celebrities Win Fans

Katy Perry’s latest album, “Witness,” debuted at No. 1 in June thanks to the support of a thriving social media community. Through consistent, cross-platform posting, the singer has developed a large, captive audience. Perry and other social…

December 11, 2017

Web Design

Material Design vs. Flat Design: What’s the Difference?

A lot goes into a website that actually provides your business with a worthwhile return on investment. This includes search engine optimization, mobile-responsiveness and, of course, aesthetics. Understanding the difference between material design and flat design may…

December 8, 2017

Branding, Digital Marketing, Email Marketing, Inbound Marketing, Industry, Lead Generation,

5 Email Marketing Tips to Help Score More Opens and Clicks

When it comes to communicating and engaging with prospects, email marketing is the so-called ‘straw that stirs the drinks.’ It’s a productive, cost-effective way to reach a large segment of your audience and present them with relevant…

December 6, 2017

Instagram,

Fat Guy Media’s Comprehensive Guide to Instagram Memes

Nearly all brands can benefit from integrating Instagram memes into their content marketing strategies, but there are definitely right and wrong ways to do so. (more…)

December 4, 2017

Advertising, Branding, Digital Marketing, Email Marketing, Industry,

How to Scale a Festive Christmas Advertising Campaign

Around this time of year, everyone seems to be caught up in the festive, holiday spirit. Many businesses don’t realize, however, that this is an excellent opportunity to fuse branding and marketing with traditional Christmas advertising strategies.…

December 1, 2017

, , Twitter

Will the new Twitter Character Limit Help or Hurt Marketing?

Twitter, which famously forced brevity on the social media world, is abandoning its signature feature. Introduced in September, the new Twitter character limit gives every user double the space to sound off. The drastic change was met…

5 Ways to Leverage Contextual Marketing for your Business

Material Design vs. Flat Design: What’s the Difference?

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