Online Marketing News Blog

January 22, 2018

What is a Brand Ambassador, and what are its Benefits?

Maker’s Mark, a Kentucky distiller of bourbon whiskey, commands a premium price because of its reputation for producing quality spirits. The brand gained this standing, in part, through a type of word-of-mouth marketing. For years, it has…

January 19, 2018

Branding, Digital Marketing, Web Design

A Digital Novice’s Guide to Picking the Right Web Fonts

With as much variety as there is in typography, the process of choosing the right fonts for your content is sometimes a lot more time-consuming than you may think. Design methods and composition have come a long…

January 17, 2018

Digital Marketing, Responsive Web Design

Why Responsive Web Design must include Mobile Optimization

Every business owner should recognize that we now live in a mobile-first world. Desktop internet usage now trails mobile use. As a result, web designers have been forced to adapt their practices. Sites today are not only…

January 15, 2018

Advertising

Why Ignoring Bing Ads is a Marketing Mistake

Google is by far the world’s most popular search engine. According to NetMarketShare, a firm that tracks the usage of web technologies, Google dominated 74.54 percent of the search engine market share in 2017, while Bing had…

January 12, 2018

Facebook,

Social Media Giants Fight Fake News with Trust Project

With the amount of content posted online at a record high, readers are increasingly forced to question what is real and what is not. But with today’s fast-moving social media, it’s always easy to tell the difference.…

January 10, 2018

Web Design

5 Web Design Trends to Watch for in 2018

Some elements of web design will (probably) always stay relatively the same. Every site needs to load quickly, be mobile- and tablet-friendly and provide visitors with a great experience. However, each year, we see some fun, new…

January 8, 2018

Advertising, Digital Marketing, Google, Inbound Marketing, Industry, Lead Generation, Search Engine Optimization

The Advantages of Working with a Google Partner Agency

These days, businesses should make the most out of every possible opportunity to gain an edge over their competitors. That’s why most companies often decide that hiring a digital marketing and advertising agency is the best use…

January 6, 2018

Advertising, General, Pinterest, ,

What are Pinterest Ads, and how do they Work?

Pinterest is unlikely to be the first platform that comes to mind when you think about social media marketing. However, it actually has over 150 million active, higly-engaged users. With Pinterest ads, you can put your Pins…

January 5, 2018

Content Marketing, Inbound Marketing

5 Business Benefits of Publishing a Press Release

In the past, press releases required a painstaking writing, approval and publishing process. Plus, businesses needed to have some contacts in the publishing industry in ordered to get theirs printed and circulated. The internet has changed that.…

January 4, 2018

Digital Marketing, Inbound Marketing, Industry, Sales

Digital Marketing 101: How to Manage your Promotional Budget

Did you know that managing and directing your promotional budget is a fundamental part of every company’s digital marketing process? Without proper budget management, you deny yourself and clients of many fundamental tools and opportunities that require…

What is a Brand Ambassador, and what are its Benefits?

A Digital Novice’s Guide to Picking the Right Web Fonts

Why Responsive Web Design must include Mobile Optimization

Why Ignoring Bing Ads is a Marketing Mistake

5 Web Design Trends to Watch for in 2018

The Advantages of Working with a Google Partner Agency

5 Business Benefits of Publishing a Press Release

Digital Marketing 101: How to Manage your Promotional Budget

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