Online Marketing News Blog

March 7, 2018

How Google Search Console Improves Search Rankings

The practice of SEO is basically dedicated to one thing: making Google (and other search engines) favor your website. This involves jumping through a few hoops, some of which are tough to figure out without the right…

March 5, 2018

Blogging

Why Blog Marketing Campaigns need Strategy to Succeed

From Gwyneth Paltrow’s goop to Walmart, brands have caught the blog marketing bug big-time. America’s best-known businesses have learned they can attract large, captive audiences through the strategic use of blogging. It’s a proven formula so easy…

March 2, 2018

How Boosted Facebook Posts can Grow your Brand’s Reach

With the amount of digital publishers on Facebook nowadays, it can be more difficult than usual for your brand’s content to get noticed. A single post just doesn’t have the same effect that it used to, especially…

February 28, 2018

General

How the 4 Ps of the Marketing Mix have Evolved

The term marketing mix was coined over 50 years ago by American Marketing Association president Neil Borden to describe the elements, or “mixers,” that must be combined to successfully execute a promotional strategy. Those elements have changed…

February 26, 2018

Effective Facebook Business Page Tips to Reach New Audiences

Despite what some may think, successfully managing a Facebook Business page isn’t as simple as uploading a profile picture and putting a couple posts together. There’s much more that goes into it that that! So, whether you’re…

February 23, 2018

Branding

What is a Brand Positioning Statement? (And, How to Write one)

A brand positioning statement may be the single-most important sentence or two in your marketing plan. Its job is to bring focus to the development of your marketing strategy and its supporting tactics. (more…)

February 21, 2018

Web Design

Why Custom Website Design is a Better Option than DIY

If you’re a company looking to establish an online presence, it can be difficult to decide whether or not you should splurge on custom website design or simply do it yourself. However, if you’re looking for unique…

February 19, 2018

Digital Marketing, Inbound Marketing

4 Proven Internet Marketing Strategies to Grow your Business

Over the past few years, the internet has drastically changed the way that business operate, especially when it comes to promoting themselves. As a result, digital marketing has become a prominent player in the industry. This practice…

February 16, 2018

Branding, Content Marketing, Inbound Marketing

How to use Storytelling to Enhance Your Brand Marketing Strategy

Your business’ brand is much more than just its name and logo. It includes anything and everything that makes your business unique, ranging from company culture to the products or services it sells. Thus, a brand marketing…

February 14, 2018

Inbound Marketing, Lead Generation, Sales

HubSpot Sales Enablement Tools Automate the Sales Funnel

It’s no secret that the sales game has changed in recent years. Increasingly, sales professionals are relying on online tools, like HubSpot Sales Enablement software, to help them close deals. HubSpot is a popular sales solution, because…

How Google Search Console Improves Search Rankings

Why Blog Marketing Campaigns need Strategy to Succeed

How the 4 Ps of the Marketing Mix have Evolved

What is a Brand Positioning Statement? (And, How to Write one)

Why Custom Website Design is a Better Option than DIY

How to use Storytelling to Enhance Your Brand Marketing Strategy

HubSpot Sales Enablement Tools Automate the Sales Funnel

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