Online Marketing News Blog

February 28, 2018

How the 4 Ps of the Marketing Mix have Evolved

The term marketing mix was coined over 50 years ago by American Marketing Association president Neil Borden to describe the elements, or “mixers,” that must be combined to successfully execute a promotional strategy. Those elements have changed…

February 26, 2018

Effective Facebook Business Page Tips to Reach New Audiences

Despite what some may think, successfully managing a Facebook Business page isn’t as simple as uploading a profile picture and putting a couple posts together. There’s much more that goes into it that that! So, whether you’re…

February 23, 2018

Branding

What is a Brand Positioning Statement? (And, How to Write one)

A brand positioning statement may be the single-most important sentence or two in your marketing plan. Its job is to bring focus to the development of your marketing strategy and its supporting tactics. (more…)

February 21, 2018

Web Design

Why Custom Website Design is a Better Option than DIY

If you’re a company looking to establish an online presence, it can be difficult to decide whether or not you should splurge on custom website design or simply do it yourself. However, if you’re looking for unique…

February 19, 2018

Digital Marketing, Inbound Marketing

4 Proven Internet Marketing Strategies to Grow your Business

Over the past few years, the internet has drastically changed the way that business operate, especially when it comes to promoting themselves. As a result, digital marketing has become a prominent player in the industry. This practice…

February 16, 2018

Branding, Content Marketing, Inbound Marketing

How to use Storytelling to Enhance Your Brand Marketing Strategy

Your business’ brand is much more than just its name and logo. It includes anything and everything that makes your business unique, ranging from company culture to the products or services it sells. Thus, a brand marketing…

February 14, 2018

Inbound Marketing, Lead Generation, Sales

HubSpot Sales Enablement Tools Automate the Sales Funnel

It’s no secret that the sales game has changed in recent years. Increasingly, sales professionals are relying on online tools, like HubSpot Sales Enablement software, to help them close deals. HubSpot is a popular sales solution, because…

February 12, 2018

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Vine 2: Will it Live Up to the Hype?

Ever since the collapse of Vine, the beloved six-second video looping app that gave rise to such classics as “Come Get Y’all Juice” and “Do the Math,” fans have lamented its absence. Fortunately, Vine founder Dom Hofmann…

February 9, 2018

Digital Marketing, Responsive Web Design, Search Engine Optimization, Web Design

Attention-Grabbing Homepage Design Tips from the Pros

For the vast majority of visitors, your homepage will be the first time they come across your brand—so don’t take this opportunity lightly. Dedicate valuable time and resources to ensure that your homepage design is always properly…

February 7, 2018

Email Marketing

Why All Businesses Should Consider Email Segmentation

Marketing that lacks the right context is basically useless. If you’ve signed up for a company’s email newsletter expecting to receive helpful content and tips but are constantly being sent sales material, you’d probably unsubscribe. That’s why…

How the 4 Ps of the Marketing Mix have Evolved

What is a Brand Positioning Statement? (And, How to Write one)

Why Custom Website Design is a Better Option than DIY

How to use Storytelling to Enhance Your Brand Marketing Strategy

HubSpot Sales Enablement Tools Automate the Sales Funnel

Attention-Grabbing Homepage Design Tips from the Pros

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