Online Marketing News Blog

March 21, 2018

Why Social Media Marketing is not only for Lead Generation

Social media marketing is one of the most essential promotional tools today. But, it is also one of the more misunderstood services. Although many people think social media’s sole purpose is to increase qualified leads, it does…

March 19, 2018

Web Design

Proven Web Solutions for Common Digital Marketing Problems

In the world of digital marketing, nothing comes easy. In terms of designing and promoting a site, it’s always going to be an uphill battle towards getting the results you’re looking for. Luckily, we have some web…

March 16, 2018

Content Marketing

How to Write Copy that Resonates with your Audience

Whether it’s for sales or marketing purposes, business copywriting should appeal to your target audience. Sounds tough, but there’s good news. Understanding how to write copy can be done with a bit of marketing knowledge. (more…)

March 14, 2018

How to Write Instagram Captions like a Social Media Rockstar

When it comes to Instagram, your visuals are ultimately what’s going to stand out the most. However, no good post is truly complete without the addition of engaging copy. If you want to be a social media…

March 12, 2018

Google, Search Engine Optimization

SEO Keywords: How they Work and why they Matter

Search engine optimization (SEO) is one of the most powerful methods of digital marketing. If you would like to improve your website’s ranking on search engines like Google and Bing, understanding how SEO keywords work is critical.…

March 9, 2018

Web Design

What is a Wireframe? And, why is it Crucial to Web Design?

If you are in the market for a new website, you might be wondering exactly how the web design process works. You probably have many questions, like “what is a wireframe” and “why is it a necessary…

March 7, 2018

Search Engine Optimization

How Google Search Console Improves Search Rankings

The practice of SEO is basically dedicated to one thing: making Google (and other search engines) favor your website. This involves jumping through a few hoops, some of which are tough to figure out without the right…

March 5, 2018

Blogging

Why Blog Marketing Campaigns need Strategy to Succeed

From Gwyneth Paltrow’s goop to Walmart, brands have caught the blog marketing bug big-time. America’s best-known businesses have learned they can attract large, captive audiences through the strategic use of blogging. It’s a proven formula so easy…

March 2, 2018

How Boosted Facebook Posts can Grow your Brand’s Reach

With the amount of digital publishers on Facebook nowadays, it can be more difficult than usual for your brand’s content to get noticed. A single post just doesn’t have the same effect that it used to, especially…

February 28, 2018

General

How the 4 Ps of the Marketing Mix have Evolved

The term marketing mix was coined over 50 years ago by American Marketing Association president Neil Borden to describe the elements, or “mixers,” that must be combined to successfully execute a promotional strategy. Those elements have changed…

How to Write Copy that Resonates with your Audience

SEO Keywords: How they Work and why they Matter

What is a Wireframe? And, why is it Crucial to Web Design?

How Google Search Console Improves Search Rankings

Why Blog Marketing Campaigns need Strategy to Succeed

How the 4 Ps of the Marketing Mix have Evolved

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