Online Marketing News Blog

July 2, 2018

Ambush Marketing: A Creative Way to Steal the Thunder

Ambush marketing — the art of creatively taking advantage of another company’s promotional campaign to divert attention to your own brand — is a way to cheaply raise awareness at another advertiser’s expense. While it is not…

June 29, 2018

Content Marketing

3 Inspiring Examples of Branded Content Marketing

As marketers who are both creative and data-driven, it’s crucial for the Fat Guy Media team to take in inspiration. These branded content marketing campaigns served as great sources of education for us, and we believe they…

June 27, 2018

Digital Marketing

The Marketing Data you need to Know to Track your Campaigns

Today, marketers have the benefit of immediate access to mountains of data. From social media marketing to search engine optimization, marketing data is available on every aspect of digital campaigns. It can provide invaluable insight that will…

June 25, 2018

Digital Marketing

How Google Remarketing can Help you Regain Lost Visitors

Recently, remarketing has become one of the hottest trends in digital marketing. It allows brands to show targeted advertisements to users who have already visited or interacted with their site. In fact, you can even complete this…

June 22, 2018

Advertising

How to Cook up a Complete Digital Advertising Campaign from Scratch

A digital advertising campaign is made up of many different ingredients. From a dollop of target audience to a splotch of content, each item contributes to your overall brand promotion. Together, they work to help your company…

June 20, 2018

Digital Marketing

Local Online Marketing: A Smart Way to Improve Foot Traffic

If your company is looking to reign supreme over big, national competitors, you better start thinking locally. What we mean to say is that, in order to increase foot traffic at a brick-and-mortar location, you need local…

June 18, 2018

Advertising

5 Aspects of a Successful Paid Search Marketing Campaign

When organic listings on Google and Bing aren’t bringing in enough website traffic, it’s time to turn to paid search marketing. You’re probably familiar with the basic principles of search engine marketing and pay per click (PPC)…

June 15, 2018

Inbound Marketing

How Geofencing Marketing Effects Location-Based Targeting

If you’ve ever received a promotional offer on your phone from a business while you were in their store, you’ve experienced geofencing. Geofencing is one of the few ways that brands can use location-based marketing to interact…

June 13, 2018

Facebook, , , Twitter

Why is Social Media Monitoring Crucial to Digital Marketing?

Creating Facebook, Twitter, LinkedIn and Instagram accounts for your business and posting to them regularly is an awesome start to building a social media presence. However, we’ve seen a fair amount of companies who are otherwise great…

June 11, 2018

Instagram,

Instagram Shopping: What it is and how it works

Instagram’s 800 million subscribers offer a business opportunity few companies can afford to ignore. In fact, 60 percent of Instagram users say they discover new products via the social media network. And, with the recent launch of…

Ambush Marketing: A Creative Way to Steal the Thunder

3 Inspiring Examples of Branded Content Marketing

The Marketing Data you need to Know to Track your Campaigns

How Google Remarketing can Help you Regain Lost Visitors

How to Cook up a Complete Digital Advertising Campaign from Scratch

5 Aspects of a Successful Paid Search Marketing Campaign

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