Online Marketing News Blog

July 11, 2018

5 Memorable Product Placement Moments in Movies

Product placement in movies is a funny thing. Very rarely is it subtle—it’s usually directly in the frame, impossible to miss. However, sometimes that incredible cheesiness is what makes it memorable, whether it’s done poorly or well.…

July 9, 2018

Advertising

The Most Creative Movie Advertisement Campaigns in History

Every year, Hollywood spends millions of dollars producing big-budget movies for public consumption. However, getting them made is only half of the battle. The real challenge is having to sell tickets to movie-goers, so the film makes…

July 6, 2018

Digital Marketing

3 Viral Marketing Campaigns with Important Lessons

There’s no magic formula for going viral online. What we can do, however, is look at past viral marketing campaigns and tease out what made them so special. (more…)

July 5, 2018

Advertising

How World Cup Sponsors can Elevate their Brand Globally

If you’ve been following the news, then you know that we’re currently in the midst of the 2018 World Cup, the biggest sporting event on the planet. Thirty-two countries have gathered in Russia to see who has…

July 3, 2018

Google, Search Engine Optimization

How to Stop your Inactive Google+ Page from being Taken Down

As internet media giants like Facebook and Google try to clean clutter from their platforms, they’ve become stricter when it comes to removing inactive pages. We recently wrote about the dangers of having your Facebook Page deleted…

July 2, 2018

General

Ambush Marketing: A Creative Way to Steal the Thunder

Ambush marketing — the art of creatively taking advantage of another company’s promotional campaign to divert attention to your own brand — is a way to cheaply raise awareness at another advertiser’s expense. While it is not…

June 29, 2018

Content Marketing

3 Inspiring Examples of Branded Content Marketing

As marketers who are both creative and data-driven, it’s crucial for the Fat Guy Media team to take in inspiration. These branded content marketing campaigns served as great sources of education for us, and we believe they…

June 27, 2018

Digital Marketing

The Marketing Data you need to Know to Track your Campaigns

Today, marketers have the benefit of immediate access to mountains of data. From social media marketing to search engine optimization, marketing data is available on every aspect of digital campaigns. It can provide invaluable insight that will…

June 25, 2018

Digital Marketing

How Google Remarketing can Help you Regain Lost Visitors

Recently, remarketing has become one of the hottest trends in digital marketing. It allows brands to show targeted advertisements to users who have already visited or interacted with their site. In fact, you can even complete this…

June 22, 2018

Advertising

How to Cook up a Complete Advertising Campaign from Scratch

A digital advertising campaign is made up of many different ingredients. From a dollop of target audience to a splotch of content, each item contributes to your overall brand promotion. Together, they work to help your company…

5 Memorable Product Placement Moments in Movies

The Most Creative Movie Advertisement Campaigns in History

3 Viral Marketing Campaigns with Important Lessons

How World Cup Sponsors can Elevate their Brand Globally

How to Stop your Inactive Google+ Page from being Taken Down

Ambush Marketing: A Creative Way to Steal the Thunder

3 Inspiring Examples of Branded Content Marketing

The Marketing Data you need to Know to Track your Campaigns

How Google Remarketing can Help you Regain Lost Visitors

How to Cook up a Complete Advertising Campaign from Scratch

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