Online Marketing News Blog

July 20, 2018

How Adwords Callout Extensions Promote your Unique Benefits

Callout extensions are one of the best ways to display exclusive offers alongside your advertisements in Google Search. Basically, they allow you to add more text that can highlight specific offers, like discounts or free shipping. In…

July 18, 2018

Blogging

How to Find Things to Blog about Quickly and Easily

There’s a lot more to professional blogging than meets the eye. Its success is dependent on careful planning. One of the first steps to creating a blog is brainstorming topics for editorial content calendars. To help you…

July 16, 2018

, , Twitter

What the Recent Twitter Followers Purge Means for Businesses

Twitter is starting to cleanse itself of “locked” accounts by removing them from people’s total follower counts. In other words, you may have recently lost a bunch of Twitter followers. This is what you should know going…

July 13, 2018

Content Marketing

Is it Finally Time to Update your Content Strategy?

The times they are a changin’. As search engine algorithms become more sophisticated, content marketing has become about much more than long-tail keywords. Now, every digital marketer must ask the question, “is it time to update our…

July 11, 2018

Advertising

5 Memorable Product Placement Moments in Movies

Product placement in movies is a funny thing. Very rarely is it subtle—it’s usually directly in the frame, impossible to miss. However, sometimes that incredible cheesiness is what makes it memorable, whether it’s done poorly or well.…

July 9, 2018

Advertising

The Most Creative Movie Advertisement Campaigns in History

Every year, Hollywood spends millions of dollars producing big-budget movies for public consumption. However, getting them made is only half of the battle. The real challenge is having to sell tickets to movie-goers, so the film makes…

July 6, 2018

Digital Marketing

3 Viral Marketing Campaigns with Important Lessons

There’s no magic formula for going viral online. What we can do, however, is look at past viral marketing campaigns and tease out what made them so special. (more…)

July 5, 2018

Advertising

How World Cup Sponsors can Elevate their Brand Globally

If you’ve been following the news, then you know that we’re currently in the midst of the 2018 World Cup, the biggest sporting event on the planet. Thirty-two countries have gathered in Russia to see who has…

July 3, 2018

Google, Search Engine Optimization

How to Stop your Inactive Google+ Page from being Taken Down

As internet media giants like Facebook and Google try to clean clutter from their platforms, they’ve become stricter when it comes to removing inactive pages. We recently wrote about the dangers of having your Facebook Page deleted…

July 2, 2018

General

Ambush Marketing: A Creative Way to Steal the Thunder

Ambush marketing — the art of creatively taking advantage of another company’s promotional campaign to divert attention to your own brand — is a way to cheaply raise awareness at another advertiser’s expense. While it is not…

How Adwords Callout Extensions Promote your Unique Benefits

How to Find Things to Blog about Quickly and Easily

Is it Finally Time to Update your Content Strategy?

5 Memorable Product Placement Moments in Movies

The Most Creative Movie Advertisement Campaigns in History

3 Viral Marketing Campaigns with Important Lessons

How World Cup Sponsors can Elevate their Brand Globally

How to Stop your Inactive Google+ Page from being Taken Down

Ambush Marketing: A Creative Way to Steal the Thunder

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