Why your Website Needs a Privacy Policy
It’s crucial for all business websites to have a crystal clear privacy policy that details exactly what information you collect from website users. Here’s why. (more…)
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Social Media Influencers: How to Spot a Fraud
Increasingly, businesses are choosing to work with social media influencers who have the ability to send messages to large, engaged followings in a niche for a nominal fee. Sound almost too good to be true, right? Maybe,…
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4 Nonprofit Marketing Campaigns Done the Right Way
For years, visual storytelling has been the primary method for nonprofits to get their message across. Philanthropic organizations utilize it to communicate their purpose and trigger emotions. Oftentimes, their overarching goal is as simple as raising donations…
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Is Foursquare for Business Still a Thing?
Remember Foursquare, the once-popular social network where users could “check in” to their locations for all their friends to see? Many people have memories of Foursquare’s dominance a few years back, while others have no idea what…
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4 Glaring Signs that a Website Redesign is Necessary
Unfortunately, some businesses don’t put much effort into their websites. As a result, many of them are poorly designed and provide a subpar user experience. However, with the right strategy and a proper website redesign, you can…
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Social Media and SEO: Does one Influence the other?
Social media and SEO are kind of like the ham and egg of digital marketing. Typically, blogs are optimized and posted on social platforms. Although one might assume the success of these services is tied together, they…
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How Adwords Callout Extensions Promote your Unique Benefits
Callout extensions are one of the best ways to display exclusive offers alongside your advertisements in Google Search. Basically, they allow you to add more text that can highlight specific offers, like discounts or free shipping. In…
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How to Find Things to Blog about Quickly and Easily
There’s a lot more to professional blogging than meets the eye. Its success is dependent on careful planning. One of the first steps to creating a blog is brainstorming topics for editorial content calendars. To help you…
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What the Recent Twitter Followers Purge Means for Businesses
Twitter is starting to cleanse itself of “locked” accounts by removing them from people’s total follower counts. In other words, you may have recently lost a bunch of Twitter followers. This is what you should know going…
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Is it Finally Time to Update your Content Strategy?
The times they are a changin’. As search engine algorithms become more sophisticated, content marketing has become about much more than long-tail keywords. Now, every digital marketer must ask the question, “is it time to update our…
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