Online Marketing News Blog

October 5, 2018

The Story of the Two Pals Who Created Instagram

Since Facebook purchased Instagram for $1 billion in 2012, it has grown an estimated 100 times in value. However, the photo-sharing app wasn’t always such a social media behemoth. The two Stanford fellows who created Instagram started…

October 3, 2018

Snapchat News: An Amazon Partnership and Voter Registration

In the world of social media, platforms change rapidly. They are always trying to gain the upper hand on competitors by rolling out new and exciting technology. For instance, Snapchat has recently introduced visual search with Amazon,…

September 28, 2018

Branding

5 Classic Examples of an Effective Brand Positioning Strategy

Success in business isn’t always determined by who has the best products or services. Branding plays a larger role than you might expect. From corporate behemoths right down to local small businesses, every company can benefit from…

September 26, 2018

Google, Search Engine Optimization

What are Google Snippets, and Why do they Matter?

In order to maintain a consistent flow of website traffic from search engines, you have no choice but to keep up with Google’s ever-changing features. This includes not just algorithm updates, but Google snippets as well. (more…)

September 24, 2018

How to Improve Customer Engagement with Social Media

Social media is one of the digital world’s primary platforms for brand marketing. For the most part, it’s how new consumers discover and develop relationships with brands. Unfortunately though, far too many brands have the wrong approach.…

September 21, 2018

Branding

Brand Development Tips for Businesses of all Sizes

Nike wasn’t built in a day. It has become one of the world’s most recognizable companies, because of its distinctive brand development. From the iconic “swoosh” logo to the memorable “Just Do It” tagline, Nike’s brand may…

September 19, 2018

Digital Marketing

SEO and SEM: What they are and How they Influence Each Other

For successful digital marketing, you need a strategy that involves some combination of search engine optimization and search engine marketing. Unfortunately though, many marketers don’t realize that they can be used in conjunction with each other to…

September 17, 2018

Web Design

3 Web Design Ideas any Business can Steal

Your business’ website is a digital representation of your brand—a 24-hour, online storefront that is often the first impression potential customers have of your company. These web design ideas can help make that first impression a positive,…

September 14, 2018

Search Engine Optimization

Link Building Strategies that can Boost your Search Ranking

By now, you’ve probably implemented just about every recommended SEO tactic under the sun. However, have you heard about backlinks? If not, read along to find out about what they are, what they do and some common…

September 12, 2018

Blogging

Why Business Blogs are an Effective Marketing Tool

Content marketing changes constantly. Cheesy trends such as clickbait headlines and the “pivot to video” have failed. The business blog, however, is a highly-accessible medium that will never die, perfect for both attracting a new audience and…

5 Classic Examples of an Effective Brand Positioning Strategy

What are Google Snippets, and Why do they Matter?

Brand Development Tips for Businesses of all Sizes

SEO and SEM: What they are and How they Influence Each Other

3 Web Design Ideas any Business can Steal

Link Building Strategies that can Boost your Search Ranking

Why Business Blogs are an Effective Marketing Tool

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