Online Marketing News Blog

October 17, 2018

How Online Customer Reviews Help (and How to Get More of Them)

In the era of Yelp and Angie’s List, consumers strongly consider customer reviews before making a purchase. In fact, 84 percent of people now trust online recommendations as much as personal ones. If you want to take…

October 15, 2018

Web Design

4 Essential Mobile Web Design Benefits for Digital Marketers

These days, users are exploring the internet in new and exciting ways. Recently, people have begun to access the internet on-the-go, namely with cell phones, tablets and watches. Therefore, it’s important that your company embraces complete mobile…

October 12, 2018

Digital Marketing

What is Reddit, and is it good for Digital Marketing?

It has been described as the “front page of the Internet,” yet even many regular web surfers couldn’t answer the question “what is Reddit, and what does it do?” Although it may be the least known of…

October 10, 2018

Branding

4 Reasons Why your Brand Logo is Really that Important

Creating a unique logo is one of the most essential tasks when starting a business, right after creating a name. This visual representation of your company will hopefully become how most consumers recognize you. However, a brand…

October 8, 2018

Digital Marketing

7 Inexpensive Digital Business Marketing Ideas

Just because money is tight doesn’t mean you have to miss out on business marketing. There are many low cost promotional options that still pack a powerful punch. (more…)

October 5, 2018

Instagram

The Story of the Two Pals Who Created Instagram

Since Facebook purchased Instagram for $1 billion in 2012, it has grown an estimated 100 times in value. However, the photo-sharing app wasn’t always such a social media behemoth. The two Stanford fellows who created Instagram started…

October 3, 2018

Snapchat News: An Amazon Partnership and Voter Registration

In the world of social media, platforms change rapidly. They are always trying to gain the upper hand on competitors by rolling out new and exciting technology. For instance, Snapchat has recently introduced visual search with Amazon,…

September 28, 2018

Branding

5 Classic Examples of an Effective Brand Positioning Strategy

Success in business isn’t always determined by who has the best products or services. Branding plays a larger role than you might expect. From corporate behemoths right down to local small businesses, every company can benefit from…

September 26, 2018

Google, Search Engine Optimization

What are Google Snippets, and Why do they Matter?

In order to maintain a consistent flow of website traffic from search engines, you have no choice but to keep up with Google’s ever-changing features. This includes not just algorithm updates, but Google snippets as well. (more…)

September 24, 2018

How to Improve Customer Engagement with Social Media

Social media is one of the digital world’s primary platforms for brand marketing. For the most part, it’s how new consumers discover and develop relationships with brands. Unfortunately though, far too many brands have the wrong approach.…

How Online Customer Reviews Help (and How to Get More of Them)

4 Essential Mobile Web Design Benefits for Digital Marketers

4 Reasons Why your Brand Logo is Really that Important

7 Inexpensive Digital Business Marketing Ideas

5 Classic Examples of an Effective Brand Positioning Strategy

What are Google Snippets, and Why do they Matter?

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