Online Marketing News Blog

November 23, 2018

What is UX Design, and How does it Enhance User Experience?

UX design is a common industry buzzword that refers to how a website works to improve the entire user journey. User experience, or UX, design is a process of web design that focuses on providing meaningful and…

November 21, 2018

Branding

Are Corporate Sponsorship Deals Really Worth the Effort?

Recently, sponsorships have become an important way for businesses to promote their brand. For instance, NBA teams now have advertisements on their jerseys. Although they primarily benefit the sports, music and non-profit industry, many other companies have…

November 19, 2018

Content Marketing

How (and Why) the Content Marketing Funnel Works

Today, consumers’ first stop for information is a search engine. While they look for answers to a problem or question, inbound marketers guide potential customers through a four-stage process that aims to make sales and develop loyal…

November 16, 2018

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What’s Up with all of these Social Media Holidays?

Log in to Twitter and check the “Trending” section. It’s almost guaranteed that some sort of social media holiday, ranging from fun celebrations like National Dog Day to obscure observances like National Blame Someone Else Day, will…

November 14, 2018

How Sports Teams on Social Media are Winning Off the Field

If you’re a sports fan, there’s nothing better than seeing a couple rivals mixing it up off the field. Luckily, in the social media age, teams are ramping up their platforms to build their brand and appeal…

November 12, 2018

Web Design

What every Company must do after a Website Launch

Congratulations! Your new website is live. Your company now has a brand new online destination. But, that doesn’t mean your work is done. There are a few critical steps your business must follow after the website launch…

November 9, 2018

Digital Marketing

How to Plan a Black Friday Marketing Campaign from Scratch

Believe it or not, the biggest shopping day of the year, Black Friday, is on the horizon. Besides providing discounts and sales to millions of consumers nationwide, this day also helps retailers increase their yearly profits. However,…

November 7, 2018

Digital Marketing

What the Internet of Things Means to the Future of Marketing

By 2020, there will be more than 30 billion internet-connected devices worldwide. This rapid growth, in what is known as the Internet of Things, is the result of a cultural shift in how the public is consuming…

November 5, 2018

Why the End of Google Plus could Change How Apps Use Data

Just like they always say, all good things come to an end—even some of our favorite social media sites. By now, you are probably aware that Google Plus shut down in early October. This came after years…

October 29, 2018

A Local Business’ Guide for How to Sell on Instagram

Instagram is quickly developing into a go-to social media platform for selling products. In fact, 90 million Instagrammers now tap on a shopping post every month. If your business wants to grab a piece of the action,…

What is UX Design, and How does it Enhance User Experience?

Are Corporate Sponsorship Deals Really Worth the Effort?

How (and Why) the Content Marketing Funnel Works

What every Company must do after a Website Launch

What the Internet of Things Means to the Future of Marketing

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