Online Marketing News Blog

December 7, 2018

5 Benefits of Dynamic Remarketing Campaigns

Did you know 97 percent of first-time visitors to an e-commerce website do not make a purchase? However, these lost visitors do not have to forever disappear into the internet abyss. Dynamic remarketing campaigns work to recover…

December 5, 2018

LinkedIn Marketing News: Introducing the New “Pages” Feature

Over the years, LinkedIn has become the go-to platform for professional networking. This month, they introduced Pages, the next chapter in LinkedIn marketing. Read along to learn all about how this important new feature can help your…

December 3, 2018

Advertising

5 Classic Holiday Ads that Promote the Spirit of the Season

For as long as Rudolph’s nose has been red, brands have run campaigns of holiday ads. These creative commercials attempt to warm the hearts of the public at the coldest time of year. Whether it’s M&M’s or…

November 30, 2018

Digital Marketing

How a QR Code can Transform a Mobile Marketing Campaign

From tacos to taxi tops, QR codes are popping up in more places than ever before. For the most part, their sudden popularity can be attributed to the sharp rise of mobile marketing. Now that people are…

November 28, 2018

Digital Marketing

How Emotional Marketing Reaches People using Human Feelings

Emotional marketing is a type of promotional campaign that focuses on using human feelings to encourage consumers to attract, interact or even make a purchase. It is a strategy that is used to make a brand appear…

November 26, 2018

The 5 Key Ingredients of a High-Performing Facebook Post

on Breaking through on social media platforms like Facebook isn’t easy. Unfortunately, there isn’t a straightforward path to viral fame. However, while there isn’t one way to craft a successful Facebook post, there are certain practices that,…

November 23, 2018

Web Design

What is UX Design, and How does it Enhance User Experience?

UX design is a common industry buzzword that refers to how a website works to improve the entire user journey. User experience, or UX, design is a process of web design that focuses on providing meaningful and…

November 21, 2018

Branding

Are Corporate Sponsorship Deals Really Worth the Effort?

Recently, sponsorships have become an important way for businesses to promote their brand. For instance, NBA teams now have advertisements on their jerseys. Although they primarily benefit the sports, music and non-profit industry, many other companies have…

November 19, 2018

Content Marketing

How (and Why) the Content Marketing Funnel Works

Today, consumers’ first stop for information is a search engine. While they look for answers to a problem or question, inbound marketers guide potential customers through a four-stage process that aims to make sales and develop loyal…

November 16, 2018

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What’s Up with all of these Social Media Holidays?

Log in to Twitter and check the “Trending” section. It’s almost guaranteed that some sort of social media holiday, ranging from fun celebrations like National Dog Day to obscure observances like National Blame Someone Else Day, will…

5 Benefits of Dynamic Remarketing Campaigns

5 Classic Holiday Ads that Promote the Spirit of the Season

How a QR Code can Transform a Mobile Marketing Campaign

How Emotional Marketing Reaches People using Human Feelings

What is UX Design, and How does it Enhance User Experience?

Are Corporate Sponsorship Deals Really Worth the Effort?

How (and Why) the Content Marketing Funnel Works

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