Online Marketing News Blog

April 19, 2019

5 Legendary Marketers Whose Impact is Still Felt Today

Although digital marketing is new, the history of marketing is long and rich. From Plato to Steve Jobs, it is full of colorful characters and legendary marketers, who have made an indelible mark on the art and…

April 17, 2019

Branding

Why Brand Storytelling is an Important Part of Marketing

These days, brands commonly communicate with audiences across many different platforms. From websites and social media to blogs and email newsletters, brands are creating more dialogues with consumers than ever. Therefore, this presents a prime opportunity to…

April 15, 2019

Email Marketing

5 Email Best Practices that Deliver more Opens and Clicks

In 2019, email is still one of the top performing digital marketing channels. But, that doesn’t mean results come easy. To achieve a high rate of opens and clicks, follow these five email best practices. (more…)

April 12, 2019

Digital Marketing

Creative Easter Marketing Campaigns that We’ll Never Forget

With just over a week left until the big day, many brands are starting to ramp up their Easter marketing campaigns. That’s because, more than eggs, candy and pastels, Easter is also characterized by fun, festive commercials…

April 10, 2019

Advertising

How SEM Strategy is used to Maximize your Ad Spend

Although a lot of attention is paid to social media, SEM strategy is often the backbone of a digital marketing campaign. It places ads directly before motivated consumers who are considering making a purchase. With a solid…

April 8, 2019

What is Instagram TV, and Why are Brands Starting to Use It?

If you’ve ever scrolled through Instagram and wondered about the TV icon in the upper-right hand corner, you’ve come to the right place. In fact, that icon represents Instagram TV, otherwise known as IGTV, the social media…

April 5, 2019

Web Design

3 Signs your Business needs more than a One Page Website

As a first step to get on the internet, your business may have started with a one page website. Although it’s always valuable to have an online presence, a one pager has drawbacks. A larger, more user-friendly…

April 3, 2019

Declining Organic Social Media Reach: What to Do about It

In order to truly succeed on social media, you need more people to see your posts. However, if you’re not looking to spend big, organic reach is your best option. This refers to reach with no spending…

April 1, 2019

Digital Marketing

7 April Fools Pranks that Caught the Internet Off-Guard

April Fools Day is no joke for media-savvy American corporations. Brands, like Google and Burger King, now launch April Fools pranks on social media every year. While these fake announcements can range from the cute to the…

March 29, 2019

Web Design

What is Breadcrumb Navigation, and Does it Actually Work?

In web design, the goal is to make a website as simple as possible for users. Many times, that boils down to the site’s navigation. Users appreciate when they are able to quickly find what they’re looking…

5 Legendary Marketers Whose Impact is Still Felt Today

Why Brand Storytelling is an Important Part of Marketing

5 Email Best Practices that Deliver more Opens and Clicks

Creative Easter Marketing Campaigns that We’ll Never Forget

How SEM Strategy is used to Maximize your Ad Spend

3 Signs your Business needs more than a One Page Website

7 April Fools Pranks that Caught the Internet Off-Guard

What is Breadcrumb Navigation, and Does it Actually Work?

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