Online Marketing News Blog

June 24, 2019

When Social Media Content is more Harmful than Helpful

Social media is a powerful brand promotion tool … if you know how to use it right. Businesses that don’t run the risk of alienating followers or even driving away potential customers. To get the best results,…

June 21, 2019

Content Marketing, Digital Marketing, Google, Inbound Marketing, Search Engine Optimization

The Benefits of Keyword Research for Search Engine Optimization

People want convenience and ease in all aspects of their lives. This is to be especially true when it comes to online research. It is said that 75 percent of users don’t even scroll past the first…

June 19, 2019

Email Marketing

3 Fun (yet still very Effective) Email Marketing Campaigns

With billions of emails sent every day, competition is tougher than ever for the attention of consumers. To get recipients to actually open and click your messages, you can’t rely on tired old tactics. Some of today’s…

June 17, 2019

Blogging

How a Blog Calendar can Improve and Enhance a Campaign

Blogging is an essential cornerstone of any successful digital marketing campaign. However, it seems that actually coming up with topics and subjects to blog about is an industry-wide issue. For this reason, many content publishers like us…

June 14, 2019

Branding

3 Big Brand Design Mistakes to Avoid at All Costs

Branding or rebranding is not a simple process. From the first idea to the finished product, there are many common brand design mistakes that can jeopardize a project. By learning to avoid these missteps, you can have…

June 12, 2019

4 Savvy Social Media Engagement Tips Straight from the Pros

Social media marketing is tricky, especially if you’re just starting. Since the idea is to expand your audience and promote your brand, there’s only so much you can do on your own. The bottom line is that…

Popular Blog post being typed on a laptop

June 10, 2019

Blogging, Inbound Marketing

Popular Blogs That Will Teach You About Inbound Marketing

When starting or growing your own business, it’s important to know the ins and outs of marketing and inbound marketing. For someone just starting out, they can be very daunting topics to dive into. Thankfully, with the…

June 7, 2019

Digital Marketing

Podcast Marketing 101: Essential Tips for Increasing Listeners

These days, it seems like practically everyone has a podcast. From family and friends to small businesses and global corporations, everyone is getting in on the podcast game. However, the saturated market also means that it’s becoming…

June 5, 2019

Advertising, Digital Marketing

Buyer Personas, and How they Influence Advertising Campaigns

With the amount of advertisements people see every day, it’s hard to ensure that your company’s advertisements are being seen. More importantly though, being seen by the right people. If they are being seen but not by…

June 3, 2019

Search Engine Optimization

5 Local SEO Solutions to Search Ranking Problems

Local SEO is a type of search engine optimization that focuses on improving search rankings on queries made in the local area. It is an important part of a digital marketing strategy, because search results are customized…

The Benefits of Keyword Research for Search Engine Optimization

3 Fun (yet still very Effective) Email Marketing Campaigns

How a Blog Calendar can Improve and Enhance a Campaign

3 Big Brand Design Mistakes to Avoid at All Costs

Popular Blogs That Will Teach You About Inbound Marketing

Podcast Marketing 101: Essential Tips for Increasing Listeners

Buyer Personas, and How they Influence Advertising Campaigns

5 Local SEO Solutions to Search Ranking Problems

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