Online Marketing News Blog

August 16, 2019

Implementing Neuromarketing into Your Campaign Strategy

Neuromarketing is the study of how the brain responds to certain marketing stimuli. It provides understanding into why consumers make decisions, how they make decisions and what part of the brain is responsible for those decisions. It…

August 14, 2019

Advertising

Powerful Back to School Campaigns that Make the Grade

With the return of school on the horizon, brands are beginning to roll out back to school campaigns aimed at students and parents. With that in mind, we decided to round up our favorite ads and campaigns…

August 12, 2019

Branding

A Brand Experience Builds Customer Connections that Last

When building a brand, an eye-catching logo and a snappy tagline are often not enough to stand out from the rest. To improve sales, businesses now must consider how brand experience influences customer loyalty. (more…)

August 9, 2019

Digital Marketing

Guerrilla Marketing and Everything You Need to Know About It

It has been said that guerrilla marketing is far more impressionable on consumers and has the ability to create major buzz towards the products or services you are promoting. This is because most guerrilla marketing campaigns are aimed…

August 7, 2019

Email Marketing

4 Email Marketing Statistics that Every Marketer Should Know

Email marketing goes a lot further than just sending out a few blasts every once in a while. In fact, there’s a great deal of analysis and tinkering that goes into any successful email. However, you won’t…

August 5, 2019

5 Tips to Help those Frustrated with Writing for Social Media

From burger joints to donut shops, it seems that just about every small business on Long Island is experimenting with social media. Although it may appear to be quick and easy, it can lead to more frustration…

July 26, 2019

Digital Marketing

How to Dominate Local Online Marketing on Long Island

When you’re a small business owner, it’s easy to get lost in search engines behind the big companies. That’s why local online marketing has become a major advantage for small business owners. It allows them to be…

July 24, 2019

Search Engine Optimization

Why an SEO Website is a Necessity for All Businesses

When building out your company’s website, you must decide whether or not to incorporate search engine optimization (SEO). Well, right off the bat, the answer is a resounding yes. As web design and digital marketing professionals, we…

July 22, 2019

Digital Marketing

Marketing to Gen Z: A Fresh Approach to Attracting a Young Audience

Did you know that experts estimate that Generation Z will soon represent nearly 40 percent of all customers? These young people, who were born after 1995, are already reshaping how products are bought, sold and promoted. To…

July 19, 2019

The Top Instagram Influencer Fails of All-Time: A Deep Dive

Love them or hate them, social media influencers are here to stay, especially on Instagram. Don’t believe me? Go ahead and scan your feed right now. Chances are that you’ll probably see sponsored posts for FitTea, hair…

Implementing Neuromarketing into Your Campaign Strategy

A Brand Experience Builds Customer Connections that Last

Guerrilla Marketing and Everything You Need to Know About It

4 Email Marketing Statistics that Every Marketer Should Know

How to Dominate Local Online Marketing on Long Island

Marketing to Gen Z: A Fresh Approach to Attracting a Young Audience

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