Online Marketing News Blog

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April 11, 2024

How Data Protection Policy Changes Impact Marketing Strategies

Data protection is a critical issue that organizations must address to ensure the security and privacy of their customers’ information. Data protection policies are guidelines (and laws in 15 states currently) that govern how organizations collect, use,…

vector image of a woman standing next to a tablet with voice windows around her

April 1, 2024

Digital Marketing, General

Voice Search Optimization: Much More Than Checking the Weather

Voice assistants like Siri, Alexa, and Google handle over 1 billion voice searches per month. Questions have evolved from basic inquiries like “What’s the weather?” to more specific requests like “Order me more…” or “Vegan restaurants near…

March 13, 2024

What is Social Commerce, and How Can it Boost Your Business?

The global social commerce market is expected to grow at a compound annual growth rate of 31.6% from 2023 to 2030 to reach USD 6,243.94 billion by 2030. Social media has become crucial for businesses to reach…

vector image of a man in a suit wearing vr goggles

February 27, 2024

What Is the Metaverse? Marketing and Beyond

The Metaverse is a virtual-reality space where users can interact in a computer-generated environment similar to the real world. For example, you can socialize, buy and sell goods, and rent or purchase real estate. By 2030, the…

vector image of a laptop screen focusing on web design

February 13, 2024

General

Web Design Trends to Captivate, Engage, and Convert Customers

Your website is the “front door” to your business. Not only do you need to roll out a welcome mat with a clear message, but you also need to ensure that your curb appeal is updated and…

vector image of two people wearing vr headsets looking up at icons of things

January 22, 2024

The Future of Marketing: Virtual Reality Applications

In the ever-evolving marketing and retail landscape, Virtual Reality (VR) has emerged as a genuine difference maker, offering businesses innovative ways to engage with consumers. Statistics show that 71% of consumers think brands using VR are forward-thinking.…

vector image of hands placing elements of website together

January 10, 2024

Web Design

What to Expect from a Website Redesign: From Vision to Reality

Forget about first impressions being lasting impressions. When it comes to your website, if visitors don’t like it for any reason, 88% of them will not only go elsewhere but are less likely to return and give…

December 19, 2023

Content Marketing, General

Interactive Content 101: A Guide to Captivating Your Audience

The average goldfish has an attention span of 9 seconds. The average human attention span is 8.25 seconds. This statistic alone is a screaming example of why businesses must pull out all the stops to seek innovative…

the letters cta on a grey background with multicolored arrows pointing to them

December 13, 2023

Digital Marketing

Are CTAs in Marketing Important? Read More…

Of all the marketing jargon you hear, one term that surfaces more than others is “CTA” – Call-to-Action. This is a prompt on a website, email, social media platform, or text message that has the user perform…

November 30, 2023

Web Design

Is a Mobile-Friendly Website the Same as a Mobile-Optimized Website?

First things first, if you own a business and don’t have a mobile-friendly or mobile-optimized website, you’re limiting and possibly hurting your online presence and accessibility. Consider this one stat alone: at least 79% of smartphone users…

How Data Protection Policy Changes Impact Marketing Strategies

Voice Search Optimization: Much More Than Checking the Weather

Web Design Trends to Captivate, Engage, and Convert Customers

What to Expect from a Website Redesign: From Vision to Reality

Interactive Content 101: A Guide to Captivating Your Audience

Are CTAs in Marketing Important? Read More…

Is a Mobile-Friendly Website the Same as a Mobile-Optimized Website?

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