Online Marketing News Blog

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September 19, 2024

How to Optimize Photos to Deliver A High-Quality User Experience

Does your company have a website? If so, you need to optimize your photos! Photo optimization refers to adjusting images to the optimal format, size, and resolution while maintaining the same quality. This helps ensure that your…

August 27, 2024

Maximizing LinkedIn for Your Marketing Strategy Development

Incorporating a LinkedIn marketing strategy into your business plan has become essential for building professional relationships and enhancing your brand visibility. This approach also leverages industry-specific networking opportunities, ultimately driving engagement and generating valuable leads in an…

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August 16, 2024

Blogging

What Are Blogs? I’ll Explain, and Yes, You Need Them

What are blogs? Let’s start from the beginning. First, we had “weblogs,” a term created by Jorn Barger in 1997, to describe the practice of “logging” the web by listing links to interesting sites and adding commentary.…

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July 22, 2024

How-To

Marketing Budget Plan: Understanding the What, Why, and How Much

As a business owner, you know how crucial marketing is to your company’s success. Equally important is having a comprehensive marketing budget plan that covers every aspect of your campaign for the year. This will help you…

vector image of people walking around a giant laptop, building it

July 16, 2024

Digital Marketing

The Power of Engagement: Elevating Audience Retention

Every company and its marketing team are constantly vying for the attention and loyalty of their current and potential customers. With the average adult internet user’s attention span at 8.25 seconds, your work is cut out for…

two thought bubbles, first one is pink and says "Do's" the other is yellow and says "Don'ts"

June 27, 2024

The Do’s and Don’ts of Social Media Marketing Management

As a business owner, you understand the importance of having a strong online presence. Social media platforms have become essential for reaching your target audience and should be a part of everyone’s marketing strategy. They help build…

June 14, 2024

Content Marketing

The Value and Authenticity of User-Generated Content Marketing

In simple terms, User-Generated Content (UGC) is any content created by a customer, fan, or user of a brand, product, or service. This can include text, images, videos, reviews, testimonials, or any other content shared online regarding…

May 23, 2024

Digital Marketing

Get Everyone on The Same Page with an Omnichannel Strategy

In 2023, 63% of Americans made online purchases, while 37% made in-store purchases. Then, when you factor in people visiting 6.7 social media platforms monthly, you quickly realize your audience is interacting with brands on multiple and…

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May 13, 2024

Digital Marketing

Digital Marketing Fails: Make the Necessary Adjustments

In the high-stakes and fast-paced world of digital marketing, where you constantly try to stay ahead of trends and your competitors, mistakes can happen to even the most seasoned professionals. Whether it’s a simple oversight or a…

April 30, 2024

Digital Marketing

Customer Engagement Strategies: The Art of Relationship Building

Digital advertising can increase brand awareness by 80%, further proving its effectiveness and revolutionizing how businesses engage with customers. Companies now have more opportunities than ever to connect with their target audience through social media, email marketing,…

How to Optimize Photos to Deliver A High-Quality User Experience

Maximizing LinkedIn for Your Marketing Strategy Development

What Are Blogs? I’ll Explain, and Yes, You Need Them

Marketing Budget Plan: Understanding the What, Why, and How Much

The Power of Engagement: Elevating Audience Retention

The Value and Authenticity of User-Generated Content Marketing

Get Everyone on The Same Page with an Omnichannel Strategy

Digital Marketing Fails: Make the Necessary Adjustments

Customer Engagement Strategies: The Art of Relationship Building

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