Online Marketing News Blog

vector image of a brain with marketing symbols and icons around it

October 23, 2024

Neuromarketing: Tapping into and Understanding Customer’s Emotions

Neuromarketing emerged in the late 1990s to study how people’s brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity, eye tracking, and skin response. This data is used to help predict consumer behavior…

image of a keyboard with shopping carts on each key

October 8, 2024

Web Design

E-commerce Website Design: Strategies for Success

As a e-commerce business owner, your primary focus should be ensuring your website captures viewers’ attention and sparks their curiosity, converting visitors into customers. To achieve this, you must understand key strategies to enhance your e-commerce website…

vector image of graphs and charts on a laptop

September 30, 2024

Social Media Marketing Trends to Boost Engagement

Staying ahead of social media marketing trends is crucial for brands aiming to engage consumers and maintain an edge in today’s ultra-competitive market. With the continuous addition and upgrading of marketing channels, formats, platforms, trends, and techniques,…

man peeking into a box being slowly open

September 19, 2024

Digital Marketing

How to Optimize Photos to Deliver A High-Quality User Experience

Does your company have a website? If so, you need to optimize your photos! Photo optimization refers to adjusting images to the optimal format, size, and resolution while maintaining the same quality. This helps ensure that your…

August 27, 2024

Maximizing LinkedIn for Your Marketing Strategy Development

Incorporating a LinkedIn marketing strategy into your business plan has become essential for building professional relationships and enhancing your brand visibility. This approach also leverages industry-specific networking opportunities, ultimately driving engagement and generating valuable leads in an…

a vector image of a laptop with a long scroll of written paper draped over it

August 16, 2024

Blogging

What Are Blogs? I’ll Explain, and Yes, You Need Them

What are blogs? Let’s start from the beginning. First, we had “weblogs,” a term created by Jorn Barger in 1997, to describe the practice of “logging” the web by listing links to interesting sites and adding commentary.…

man running with a giant piggy bank oh him

July 22, 2024

How-To

Marketing Budget Plan: Understanding the What, Why, and How Much

As a business owner, you know how crucial marketing is to your company’s success. Equally important is having a comprehensive marketing budget plan that covers every aspect of your campaign for the year. This will help you…

vector image of people walking around a giant laptop, building it

July 16, 2024

Digital Marketing

The Power of Engagement: Elevating Audience Retention

Every company and its marketing team are constantly vying for the attention and loyalty of their current and potential customers. With the average adult internet user’s attention span at 8.25 seconds, your work is cut out for…

two thought bubbles, first one is pink and says "Do's" the other is yellow and says "Don'ts"

June 27, 2024

The Do’s and Don’ts of Social Media Marketing Management

As a business owner, you understand the importance of having a strong online presence. Social media platforms have become essential for reaching your target audience and should be a part of everyone’s marketing strategy. They help build…

June 14, 2024

Content Marketing

The Value and Authenticity of User-Generated Content Marketing

In simple terms, User-Generated Content (UGC) is any content created by a customer, fan, or user of a brand, product, or service. This can include text, images, videos, reviews, testimonials, or any other content shared online regarding…

Neuromarketing: Tapping into and Understanding Customer’s Emotions

E-commerce Website Design: Strategies for Success

How to Optimize Photos to Deliver A High-Quality User Experience

Maximizing LinkedIn for Your Marketing Strategy Development

What Are Blogs? I’ll Explain, and Yes, You Need Them

Marketing Budget Plan: Understanding the What, Why, and How Much

The Power of Engagement: Elevating Audience Retention

The Value and Authenticity of User-Generated Content Marketing

Search

Categories

Archives

Long Island Office