Online Marketing News Blog

May 27, 2020

Google Trends: A Handy Digital Marketing Strategy Tool

What if you didn’t have to guess what was on the minds of consumers when planning a marketing strategy? What if you knew exactly what your target audience was searching right now, not last month or last…

May 26, 2020

Advertising

What are Deepfakes, and How are Brands Using Them in Ads?

In the age of fake ads and bots, artificial video has entered the fold. Well, sort of. They’re called deepfakes. What are deepfakes, you ask? Deepfakes are videos with dubbed audio to make a subject appear to…

May 22, 2020

Advertising

What to Do (and Not to Do) When Creating Memorial Day Ads

With fewer New Yorkers traveling this holiday weekend, retailers now have an even better shot of reeling in potential customers, who are spending more time online. But, as you know, attracting customers is nearly never as easy…

May 20, 2020

Google Verification: Why Brands are Identifying Themselves

Over the past few years, there has been an influx of fake ads for things such as vaccines and businesses. Google’s latest attempt to try and get rid of these ads is to have advertisers verify themselves…

May 18, 2020

Web Design

The Top 4 Web Design Principles that Our Team Lives By

Although web design varies in all facets, there are several guiding principles that can be found throughout. That’s because there are certain tried-and-true methods that most web designers (like us) tend to follow. So, what exactly makes…

May 15, 2020

Digital Marketing

E-Commerce Marketing Drives Sales Even When Your Doors are Closed

Social distancing guidelines have suddenly changed Americans’ buying patterns, making e-commerce shops more essential than ever. In fact, digitally native retailers enjoyed a 15 percent jump in sales in the two-month period from February to April 2020,…

May 13, 2020

Email Marketing

4 Simple Email Newsletter Design Tips that Work Wonders

Email blasts help businesses reach audiences, while also nurturing leads and delighting existing customers. Even during a pandemic, many companies are using them to inform and update users and customers alike. However, email newsletter design isn’t common…

May 12, 2020

The Ultimate Guide to Snapchat Marketing During COVID-19

Snapchat, a popular app with 186 million active users, has become a great place for marketers to go to reach a younger audience. On this social media app the audience has the capabilities to share photos, text…

May 8, 2020

Search Engine Optimization

How SEO Experts can Help Businesses in Times of Crisis

Since many companies and stores have been temporarily forced to close, business as a whole is struggling. Even for the companies that are open, people aren’t going out, so they’re not spending as much, and sales are…

May 6, 2020

Digital Marketing

Take a Page from Google’s COVID-19 Marketing Strategy Playbook

The coronavirus pandemic has changed everything in the business world, including best practices for digital marketing strategy. If you want to stay ahead of the competition at this critical moment, learn a thing or two from Google’s…

Google Trends: A Handy Digital Marketing Strategy Tool

What are Deepfakes, and How are Brands Using Them in Ads?

What to Do (and Not to Do) When Creating Memorial Day Ads

The Top 4 Web Design Principles that Our Team Lives By

E-Commerce Marketing Drives Sales Even When Your Doors are Closed

4 Simple Email Newsletter Design Tips that Work Wonders

How SEO Experts can Help Businesses in Times of Crisis

Take a Page from Google’s COVID-19 Marketing Strategy Playbook

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