Online Marketing News Blog

July 29, 2020

Target Marketing: A Savvy Strategy to Reach Qualified Prospects

From social media to blogging to email blasts, content marketing is most effective when it is aimed at a specific target audience. Although this strategy may appear to limit the potential audience, target marketing typically creates stronger…

July 27, 2020

Digital Marketing, Search Engine Optimization

SEO and PPC: What They Are and How They’re Used

Researching marketing campaigns and techniques can be confusing, especially with the amount of acronyms used. SEO and PPC are two of the most commonly used terms within marketing. We will explain what these two concepts mean, and…

July 22, 2020

Email Marketing

Make Your Marketing Emails Stand Out with Gmail Promotions Tab

So, you want to market your emails but don’t know where to start. Look no further than the Gmail Promotions Tab within the Gmail website. We will introduce you to this useful addition and explain how to…

July 22, 2020

Content Marketing, Digital Marketing,

All You Need to Know About a Digital Marketing Action Plan

When it comes to marketing of any kind, a plan of action is key to organization. In digital marketing, where many different platforms begin to pile up, a plan is especially helpful. What is a digital marketing…

July 20, 2020

Branding, ,

What Happened to Social Media Spending?

You may have noticed that brand presence on social media platforms has been lacking as of late. For many brands, there are individual platforms they are boycotting, which we will address. The main way to control where…

July 17, 2020

Celebrate World Emoji Day with Some of these Fun Facts

Today, July 17, is World Emoji Day. Love them or hate them, you have to admit that you’ve used them on more than one occasion. That’s because emojis are fun, universal and sometimes get points across that…

July 15, 2020

Content Marketing

The Key to High-Quality Content

Creating high-quality content is a multi-faceted task that, when completed to its fullest potential, can be a massive success. Your content will be ranked higher on search engines like Google or Bing, and your audience will grow.…

July 13, 2020

Content Marketing, Digital Marketing, Search Engine Optimization

How Does Google’s Search Engine Work?

The algorithm of the internet – specifically search engines like Google or Bing – seems complicated and hard to navigate. It also requires much more than just some coding by developers. Appearing higher in Google search engines…

July 10, 2020

Reddit and Twitch Bans Spark Controversy Online

Some of the leading social media platforms, including Reddit and Twitch, recently took bold action against the spread of hate speech online. In the span of a 48-hour period, several controversial groups were banned or removed from…

July 8, 2020

Branding

Creating Positive Brand Communication During a Pandemic

Since the outbreak of the coronavirus, the entire world has been flipped upside down. Travel restrictions and stay-at-home orders have rendered current and future business unpredictable. Unfortunately, just because normal life is on pause does not mean…

Target Marketing: A Savvy Strategy to Reach Qualified Prospects

SEO and PPC: What They Are and How They’re Used

Make Your Marketing Emails Stand Out with Gmail Promotions Tab

How Does Google’s Search Engine Work?

Creating Positive Brand Communication During a Pandemic

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