Online Marketing News Blog

July 13, 2020

Content Marketing, Digital Marketing, Search Engine Optimization

How Does Google’s Search Engine Work?

The algorithm of the internet – specifically search engines like Google or Bing – seems complicated and hard to navigate. It also requires much more than just some coding by developers. Appearing higher in Google search engines…

July 10, 2020

Reddit and Twitch Bans Spark Controversy Online

Some of the leading social media platforms, including Reddit and Twitch, recently took bold action against the spread of hate speech online. In the span of a 48-hour period, several controversial groups were banned or removed from…

July 8, 2020

Branding

Creating Positive Brand Communication During a Pandemic

Since the outbreak of the coronavirus, the entire world has been flipped upside down. Travel restrictions and stay-at-home orders have rendered current and future business unpredictable. Unfortunately, just because normal life is on pause does not mean…

July 6, 2020

Web Design

How Sustainable Web Design Can Lead to Eco-Friendliness

At its core, web design promotes the digitization of a paper world. It brings businesses and people together in a forum that does not necessarily harm the environment. However, the fact of the matter is that websites…

June 26, 2020

Advertising

What Those Fake Advertisements Online are Really All About

The saying goes, “if it seems too good to be true, it probably is.” But what about those advertisements that seemingly appear completely legitimate, but are a complete scam? As social media continues to grow more popular,…

June 24, 2020

Staying Current with Changes in Social Media Activity and Behaviors

The COVID-19 pandemic turned much of the business world on its head, influencing everything from consumer behavior to social media activity. These abrupt changes have left companies across Long Island scrambling to play catch up. To help…

June 22, 2020

All You Need to Know about New Instagram and Facebook Shops

With business still halted due to COVID-19 safety concerns, brands are starting to look for new ways to sell, so Facebook stepped in. In their biggest move into e-commerce to date, the global social media giant announced…

June 19, 2020

Digital Marketing

Why it Pays to Enhance your Digital Customer Experience Right Now

With so many companies online trying to reach a similar audience, it’s imperative for your audience to be able to differentiate your company from all the others. A way to go about this is to enhance your…

June 17, 2020

Advertising

Solid Father’s Day Ads that We’ve Enjoyed Over the Years

Although Father’s Day doesn’t have the same commercial appeal as Mother’s Day, it’s still a great opportunity for advertisers. That’s why, throughout the years, we’ve seen our fair share of Father’s Day ads and commercials. So. If…

June 15, 2020

Content Marketing

How a Content Marketing Agency Outperforms Traditional Ad Options

These days, everybody’s talking about the benefits of digital marketing. It’s winning over companies big and small across the U.S.A., because a content marketing agency can outperform traditional advertising any day of the week. (more…)

How Does Google’s Search Engine Work?

Creating Positive Brand Communication During a Pandemic

How Sustainable Web Design Can Lead to Eco-Friendliness

What Those Fake Advertisements Online are Really All About

Why it Pays to Enhance your Digital Customer Experience Right Now

Solid Father’s Day Ads that We’ve Enjoyed Over the Years

How a Content Marketing Agency Outperforms Traditional Ad Options

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