Online Marketing News Blog

July 20, 2020

What Happened to Social Media Spending?

You may have noticed that brand presence on social media platforms has been lacking as of late. For many brands, there are individual platforms they are boycotting, which we will address. The main way to control where…

July 17, 2020

Celebrate World Emoji Day with Some of these Fun Facts

Today, July 17, is World Emoji Day. Love them or hate them, you have to admit that you’ve used them on more than one occasion. That’s because emojis are fun, universal and sometimes get points across that…

July 15, 2020

Content Marketing

The Key to High-Quality Content

Creating high-quality content is a multi-faceted task that, when completed to its fullest potential, can be a massive success. Your content will be ranked higher on search engines like Google or Bing, and your audience will grow.…

July 13, 2020

Content Marketing, Digital Marketing, Search Engine Optimization

How Does Google’s Search Engine Work?

The algorithm of the internet – specifically search engines like Google or Bing – seems complicated and hard to navigate. It also requires much more than just some coding by developers. Appearing higher in Google search engines…

July 10, 2020

Reddit and Twitch Bans Spark Controversy Online

Some of the leading social media platforms, including Reddit and Twitch, recently took bold action against the spread of hate speech online. In the span of a 48-hour period, several controversial groups were banned or removed from…

July 8, 2020

Branding

Creating Positive Brand Communication During a Pandemic

Since the outbreak of the coronavirus, the entire world has been flipped upside down. Travel restrictions and stay-at-home orders have rendered current and future business unpredictable. Unfortunately, just because normal life is on pause does not mean…

July 6, 2020

Web Design

How Sustainable Web Design Can Lead to Eco-Friendliness

At its core, web design promotes the digitization of a paper world. It brings businesses and people together in a forum that does not necessarily harm the environment. However, the fact of the matter is that websites…

June 26, 2020

Advertising

What Those Fake Advertisements Online are Really All About

The saying goes, “if it seems too good to be true, it probably is.” But what about those advertisements that seemingly appear completely legitimate, but are a complete scam? As social media continues to grow more popular,…

June 24, 2020

Staying Current with Changes in Social Media Activity and Behaviors

The COVID-19 pandemic turned much of the business world on its head, influencing everything from consumer behavior to social media activity. These abrupt changes have left companies across Long Island scrambling to play catch up. To help…

June 22, 2020

All You Need to Know about New Instagram and Facebook Shops

With business still halted due to COVID-19 safety concerns, brands are starting to look for new ways to sell, so Facebook stepped in. In their biggest move into e-commerce to date, the global social media giant announced…

How Does Google’s Search Engine Work?

Creating Positive Brand Communication During a Pandemic

How Sustainable Web Design Can Lead to Eco-Friendliness

What Those Fake Advertisements Online are Really All About

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