Online Marketing News Blog

October 20, 2020

Google Tools Worth Leveraging for Better Business Promotion

Far too often, business leaders simply don’t have the type digital know-how that is so valuable today. Whether it’s an unfamiliarity with social media marketing, pay-per-click (PPC) or any other type of online promotional tool, knowledge gaps…

October 12, 2020

Digital Marketing

What is Digital Marketing, and How can it Work for your Business?

What is digital marketing, you ask? Well, it’s more than just advertising your products or services online. When really understanding what digital marketing is it’s best to recognize what falls under the digital marketing umbrella. If your…

October 5, 2020

Facebook

How a Facebook Ad Campaign can Enhance your Online Presence

If you’ve ever wanted to reach 2.5 billion monthly active users, a Facebook ad campaign is the way to do it. While you’re obviously not going to directly reach this entire audience, it does present a large…

September 28, 2020

Branding

Local Business Lessons in Corporate Social Responsibility

Corporate social responsibility is a buzzword in the business world right now. Although it might sound like it’s something that is reserved for the likes of Apple, IBM and Google, this marketing strategy can also work wonders…

September 24, 2020

Web Design

Is DIY Web Design Really the Best Option for your Business?

These days, having a website for your business is non-negotiable. As a hub of your online presence and digital marketing efforts, you’ll open yourself up to a much wider audience. However, when it comes to crafting it,…

September 15, 2020

Email Marketing

Easy-to-Make Email Marketing Mistakes (And How to Avoid Them)

Email is one of digital marketing’s most golden opportunities. It can be highly profitable, but it is also extremely competitive. To catch and retain your contacts’ attention, you can’t afford to be making email marketing mistakes like…

September 7, 2020

Sales

How to Determine the Sales Funnel That Works for your Business

So, you’re putting together all the components of your business’ marketing plan. Using a sales funnel is efficient, but only if you’re using the best possible one for your brand. Read on to help your company figure…

September 4, 2020

How Walmart and Microsoft are Impacting the TikTok Purchase

First an alleged TikTok ban by President Trump, now an impending TikTok purchase by Walmart and Microsoft. The news around this sale is unclear, however Walmart and Microsoft have joined the running. Read on to find out…

August 31, 2020

Why Social Media Fact Checking is More Important Now than Ever

Social media has become central to daily life. Many people both young and old consume some form of news from various social media platforms. However, how do we know what is true and what is false? This…

August 28, 2020

Branding

What is Brand Management? How Does it Help Build a Company’s Image?

To begin tackling the concept of brand management, you must first understand the basic definition of a brand. Brands are a cohesive mix of what products and services they offer, and each interaction with their audience, employees…

Google Tools Worth Leveraging for Better Business Promotion

What is Digital Marketing, and How can it Work for your Business?

Is DIY Web Design Really the Best Option for your Business?

Easy-to-Make Email Marketing Mistakes (And How to Avoid Them)

How to Determine the Sales Funnel That Works for your Business

What is Brand Management? How Does it Help Build a Company’s Image?

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