Online Marketing News Blog

March 4, 2014

How Data Mining Helps to Gather Business Intelligence

From 1848-1855, close to 300,000 gold-seekers invaded California in search of glory. Many missed their opportunity, but some miners managed to make a fortune during the California Gold Rush. Big data analytics could be gold for small…

February 28, 2014

Industry,

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Creating a Social Media Content Strategy that Speaks to Consumers

Content marketing has become the here-and-now of the marketing world in order to better engage and interact with consumers. But what exactly is it? “Content marketing is a marketing technique of creating and distributing relevant and valuable…

Surfing Professionals Use Snapchat Stories to Engage Fans

February 21, 2014

Industry,

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Surfing Professionals Use Snapchat Stories to Engage Fans

In July of 2011, two 20 year olds from Stanford launched a social media app that would run rampant on college campuses across the country. That app was Snapchat. It allowed users to take pictures of anything…

February 20, 2014

Instagram

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Instagram Ads Reinvent Social Media Advertising

On November 1st, 2013, Instagram launched its first ever advertising platform by featuring a Michael Kors ad on its users timelines. The monetization of Instagram has begun, and many users will probably dream of the ad-free days…

February 14, 2014

Digital Marketing, Industry,

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The Rise of SoLoMo and What That Means

A man stops on a street corner. His breaths come in ragged bursts, and he pulls a small, rectangular device from his pocket. The home-screen brightens and a Nike swoosh dashes across the screen. Sweat falls from…

January 30, 2014

General,

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3 Basic Keys to Managing Social Media for Your Company

Think you have mastered managing social media? Do you know how to leverage social media in order to create relationships and build your business? If you do, your company will reap the benefits. But, get it wrong…

January 28, 2014

Digital Marketing, General

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What Is Search Engine Optimization

If you’ve made it here, chances are you are new to Search Engine Optimization. Search Engine Optimization is also referred to as SEO. This article will help to give you a better understanding as to what “SEO”…

January 24, 2014

Content Marketing,

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What is Content Marketing?

Content Marketing is definitely a word that’s popping up on everybody’s radar, but you can’t really start to have a good conversation about content marketing without first understanding what content is. Believe it or not this is…

January 8, 2014

General, Inbound Marketing

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Benefits of Advertising in Today’s Market

Times are tough for many companies, yet the benefits of advertising can help most businesses gain market share. Although companies become cautious, there are many advantages to advertise and take market share from competitors. When a competitor…

December 10, 2013

Announcements

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Fat Guy Takes Long Island – Long Island Spirits

As part of our new campaign titled “Fat Guy Takes Long Island”, we wanted to highlight some of the best businesses on Long Island on a monthly basis. This month we are in high “spirits” after our…

Instagram Ads Reinvent Social Media Advertising

What Is Search Engine Optimization

Benefits of Advertising in Today’s Market

Fat Guy Takes Long Island – Long Island Spirits

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