Online Marketing News Blog

June 18, 2025

Website Color Scheme: How to Plan Your Perfect Palette

Color is one of the most powerful elements in web design. It influences brand perception and user emotions and can even affect conversion rates. A well-chosen website color scheme can create an emotional connection with your audience…

vector image of a guy slipping on a banana peel with text that reads 404 error

May 30, 2025

Web Design

The Essential Guide to Website Updates: Why Regular Maintenance Matters

We all know your website is often the first impression potential customers have of your business. Just like a brick-and-mortar storefront, your site needs to be current, functional, and enticing. That’s why regular website updates are not…

Web accessibility and assistance for disabled users tiny person concept. Deaf or blind patient easy browser or website usage vector illustration

May 16, 2025

Web Design

What is Web Accessibility, and How Does it Help Others on My Website?

What is web accessibility? By now, everyone with a website should be aware of the website accessibility rule added to the Americans with Disabilities Act (ADA) in April 2024. If not, then this blog is for you.…

vector image of a construction site around a laptop

April 29, 2025

Web Design

Why Professional Web Design is Better Than DIY

Your website is the digital face of your business. From showcasing your products or services to providing customer support and special offers, you only have about 15 seconds to capture a visitor’s attention. This can be daunting,…

image of a magnifying glass over a computer monitor with "video set" written underneath

April 21, 2025

Video Marketing

Video SEO Tips: Enhancing Engagement and Increasing Views

Whether you’re a marketing agency, content creator, or business owner, you’ve likely heard the term “video SEO,” but what does it really mean? Video SEO refers to the strategies and practices to optimize video content, titles, descriptions,…

March 31, 2025

Video Marketing

The Best Marketing Video Styles to Reach Your Audience

In 2024, people consumed an average of 84 minutes of video content per day. It’s clear that visual content is king and is incredibly powerful. Creating a compelling marketing video is essential for brands seeking to connect…

image of different marketing strategy terms

March 17, 2025

Social Media Marketing Strategy: Insights, Tools, and Best Practices

A social media marketing strategy is essential if you’re a small or medium-sized business owner. Whether managing it in-house or working with an external agency, you won’t have a successful online presence without one. Keep in mind…

vector image of a man and woman curating and building an email list

February 27, 2025

Email Marketing

Starting A New Business? Here’s How to Build an Email List

The first goal of any business venture, whether new or existing, is to create something sustainable. One of business owners’ most critical yet often overlooked aspects is the importance of building and utilizing an email list. When…

and green background image with marketing icons with green text saying ethical marketing

February 13, 2025

Branding, Digital Marketing

Ethical Marketing: The Honest Approach

Today’s consumers are more informed and aware than ever before. They actively seek brands that align with their values and demonstrate a commitment to social and environmental responsibility. According to a recent study, 94% of consumers say…

vector image of people standing around a large screen helping build a website

January 23, 2025

Web Design

Do I need a Website for My Small Business?

A website is not just an option; it’s necessary for any small or medium-sized business. You might think websites are only for large corporations, or you can rely exclusively on social media, but that’s not true. A…

Website Color Scheme: How to Plan Your Perfect Palette

The Essential Guide to Website Updates: Why Regular Maintenance Matters

What is Web Accessibility, and How Does it Help Others on My Website?

Why Professional Web Design is Better Than DIY

Video SEO Tips: Enhancing Engagement and Increasing Views

The Best Marketing Video Styles to Reach Your Audience

Starting A New Business? Here’s How to Build an Email List

Ethical Marketing: The Honest Approach

Do I need a Website for My Small Business?

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