Online Marketing News Blog

November 25, 2025

Is Your Website Costing You Clients? 5 Signs It’s Time for a Website Revamp

Your website should be working for you by building trust, generating leads, and guiding potential customers toward the next step. But for many business owners, the website that once felt “good enough” quietly becomes outdated, ineffective, and…

November 10, 2025

Digital Marketing, Sales

Marketing Without Feeling Salesy: Build Trust, Not Just Traffic

There is no denying the advantages of marketing on social media and having an online presence. It’s a powerful opportunity to connect directly with customers, but it also comes with a challenge. In a world full of…

October 10, 2025

Digital Marketing

What is A/B Testing and Does it Still Work?

What is AB testing? In a world where marketing trends shift overnight and content overload is the norm, it’s not always easy to determine what truly resonates with your audience. That’s where A/B testing comes in. This…

vector image of a man holding a magnet pulling in gold coins

September 25, 2025

Video Marketing

Video Marketing Statistics that Prove ROI is Real

If you’re still thinking of video marketing as just a passing trend, it’s time to think again. Video has become one of the most effective marketing tools out there, and the results are hard to ignore. Businesses…

September 12, 2025

Search Engine Optimization

Keywords to Conversions: AI SEO Tools Are Redefining Marketing Strategies

As AI continues to reshape online search, traditional SEO tactics are no longer enough. With voice assistants, AI-generated summaries, and conversational search experiences becoming the new standard, it’s time to evolve. Utilizing the latest AI SEO tools…

August 26, 2025

Long Island, Search Engine Optimization

Success Near Me: What is Local SEO?

Local SEO delivers real advantages: 96% of consumers find local businesses online, and 76% of mobile searches lead to a same-day visit. So, what is Local SEO? It’s the strategy that makes your business visible when nearby…

vector image of people planning out a large content calendar

August 13, 2025

Content Marketing

Why Q4 is the Perfect Time to Launch New Campaign Strategies

As September kicks off the fourth quarter, it signals a meaningful shift in consumer behavior: vacations end, routines return, and both consumers and businesses begin to refocus. It’s the season of back-to-school, fall holidays, and the unofficial…

vector image of monitor, laptop, and tablet, all with lock icons on them

July 31, 2025

Web Design

How to Make a Website Secure: A Web Developer’s Essential Checklist

Nearly 30,000 websites are hacked every day, with most victims being small and medium-sized businesses (SMBs). Why? Hackers know that SMBs typically operate with limited resources and lack awareness about how to make a website secure. Far…

vector image of a laptop with testimonials on the screen

July 10, 2025

Video Marketing

Video Testimonials: One of the Best Ways to Boost Your Brand

Video testimonials are short yet powerful spotlights on the positive experiences customers have had with your brand, product, or service. Real people speak directly to the camera, sharing genuine stories of how your offering solved a problem,…

computer screen and mobile device with multicolored screens

June 27, 2025

Web Design

Mobile-Friendly Website Benefits for Long Island Businesses

Believe it or not, 1 in 5 websites still aren’t mobile-friendly. That’s right, 20% of websites today are still not optimized for mobile devices. For Long Island businesses, that’s not just a missed opportunity; it’s a serious…