How to use Storytelling to Enhance Brand Marketing

Your business’ brand is much more than just its name and logo. It includes anything and everything that makes your business unique, ranging from company culture to the products or services it [...]

Vine 2: Will it Live Up to the Hype?

Ever since the collapse of Vine, the beloved six-second video looping app that gave rise to such classics as “Come Get Y’all Juice” and “Do the Math,” fans have lamented its absence. Fortunately, [...]

Why All Businesses Should Consider Email Segmentation

Marketing that lacks the right context is basically useless. If you’ve signed up for a company’s email newsletter expecting to receive helpful content and tips but are constantly being sent sales [...]

A Beginner’s Guide to Website Navigation Best Practices

Website navigation can be the difference between a great site and an awful one. Navigation is important for search engine rankings, conversions and providing visitors with the information they’re [...]

Why Good Custom Web Design doesn’t Come Cheap

Let us preface this blog post by saying we totally get it. You want to have your business’ website designed for the lowest possible price. We’re not about to bash you for that. However, if you [...]

Why Ignoring Bing Ads is a Marketing Mistake

Google is by far the world’s most popular search engine. According to NetMarketShare, a firm that tracks the usage of web technologies, Google dominated 74.54 percent of the search engine market [...]

5 Web Design Trends to Watch for in 2018

Some elements of web design will (probably) always stay relatively the same. Every site needs to load quickly, be mobile- and tablet-friendly and provide visitors with a great experience. [...]

What are Pinterest Ads, and how do they Work?

Pinterest is unlikely to be the first platform that comes to mind when you think about social media marketing. However, it actually has over 150 million active, higly-engaged users. With [...]