What is a Typeface and How do I Choose the Right One?

Most people use the terms font and typeface interchangeably, but (as your friendly neighborhood graphic designer will tell you) these words are not synonymous.

How to Take Better Pictures with Your Smartphone

“It’s not the camera, it’s the photographer,” says the photographer with $10k worth of camera equipment. Are they right?

Do I Need a Business Blog To Get More Leads?

Do I need a business blog? The short answer is: yes. If you’re looking to supersize your lead generation, then you’ll need to produce content consistently. It doesn’t matter if you have a [...]

LinkedIn for Business | Best Practices

It might be the most overlooked social media network out there, but LinkedIn has the potential to boost lead generation rates beyond what you might expect on more popular networks like Facebook [...]

Mobilegeddon: Are You Mobile Ready?

For those of you pouring through Mobilegeddon posts, readying your checklists and wondering if and when your website will suddenly implode because of a sudden, unavoidable, mobile-apocalypse, pro [...]

Long Island Marketing | Content vs Propaganda

Berlin, 1936 – Waves of heat rose to greet the lithe limbs of athletes, exhausted from exertion, as they awaited the gunshot that would signal the next 100 meters. When it went off, one man would [...]

Instagram Marketing | Climbing the Social Media Mountain

Jumping into social media marketing without the proper knowledge and tools can be a bit like arriving at the foot of Mount Everest with no equipment and no training. Let’s just say it [...]

GEO Marketing – Why Does My Business Need It?

Don’t worry, we didn’t misspell SEO marketing, and yes, they probably could have found a better name for GEO marketing (but that’s what we’re stuck with). Aside from the name, Geographic [...]