Tom Hallissey is a writer with a knack for crafting compelling stories. A journalist by trade, he specializes in creating content about everything from digital marketing to finance to health and wellness. He has a bachelor’s degree in journalism from Hofstra University and a master’s degree in public relations from New York University.
Tom was born and raised on Long Island where he currently lives today. When he is not writing, you can find Tom on the golf course, at the beach or at a Phish show.
A website is no longer a one-and-done project. Today’s best sites are works-in-progress. Changes are continually made to improve user experience and ultimately return on investment. Through regular website maintenance, your site can receive routine updates that deliver [...]
With Christmas and Hanukkah on the way, the holiday commercials are rolling already. In 2019, brands have created many creative spots that capture the spirit of the season. This year’s debuts from Oreo, Microsoft, Apple and others are perfect for watching while sitting [...]
When it comes to web design and content management, the list of options is almost endless. From Hubspot to WordPress to Wix, it can be tough to know which one to pick. To help you make the right choice for your organization, review our guide to the leading CMS websites.
Google, the current reigning champion of search advertising, has a new competitor fighting to knock it out of first place. Amazon advertising’s market share has been forecasted to grow nearly 30 percent in 2019, and even more the year after. Although Amazon still has a [...]
Responsive web design is not optional anymore. If your site looks funny on mobile, you probably aren’t laughing when you see your marketing reports. That’s because more than half of online traffic in the United States today comes from smartphones and tablets. To reach [...]
As smart as Google already is, the search engine continues to improve its algorithm. Every year, it makes hundreds of changes to how it crawls the web. Some major, some minor, these updates rewrite the rules about how websites are ranked on Google’s highly-visited [...]