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Case Study

All Island

Client Profile • Challenge • Strategy • Results • Final Design

Client Profile

All Island Transportation is an established taxi service on Long Island. With quality service 24/7, All Island provides transportation all over Long Island and the five boroughs.

All Island Transportation

Challenge

All Island noticed that significant improvements could be made to increase their online visibility, attract more qualified leads, and better equip themselves to engage with customers.

Lack of online presence

Strategize new ways to connect with customers

Shortage of lead generation from previous marketing efforts

Strategy

Objective: Use the Inbound Methodology and Search Engine Optimization to achieve:

Online engagement

Gain leads and customers

Methods:

  • Define target audiences based on demographics and location
  • Build targeted content
  • Increase SEO
  • Engage in social media
  • Nurture leads

Results

Within a 9 month span All Island’s successfully increased website traffic by 176%.

Quarter 2 web visit increase from Quarter 1:

32%

Quarter 3 web visit increase from Quarter 2:

67%

A total of 56,454 visits

Final Design

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