As the holiday season quickly approaches, it is important to stay ahead of the competition. Now is the time to launch your holiday marketing campaign to makes sure you effectively reach all of your potential customers. Here are our helpful tips for crafting a successful holiday marketing campaign.
Holiday Marketing Tactics
Keep in mind, the top holidays for online spending include: Thanksgiving Day (November 27), Black Friday (November 28), Cyber Monday (December 1) and Green Monday (December 8).
Email Marketing
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Social Integration
According to a study by Campaigner, 71 percent of Internet retailers agree that the top element for email marketing success is social integration. Take advantage of this simple step and make sure that all of your emails include social share icons. By including these icons in your emails it easily allows readers to share to their individual social networks, which helps to broaden your overall audience.
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Mobile-Friendly
Before even thinking about sending out an email, you must make sure that it is mobile-friendly. In 2014, there was a 50 percent holiday email open rate on mobile devices, which is expected to increase this year. Mobile browsing has greatly influenced buyers’ shopping habits, as now they have access to researching promotions and deals before making an in-store or online purchase.
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Review Previous Campaigns
You don’t always need to re-create the wheel. If you have used email holiday marketing campaigns that have worked in the past, then use that as a starting point. From there, you can repurpose the content by updating the message, changing the graphics and adding any new product or service updates.
Remarketing
This is one of the most effective holiday marketing techniques to influence buyer behaviors. In a previous post, we explained how remarketing helps to increase your online presence so that your current and potential customers don’t forget about you. Remarketing helps you to target visitors who have visited your website but have not yet purchased your product or service. This holiday marketing strategy will allow you to segment your audience based on certain products or pages that they visited on your site. Then, you will be able to advertise to them by using targeted ads that will drive them back to your site to make a purchase.
Paid Social Ads
If your business is looking to target potential customers and have yet to advertise on Facebook, then the holiday season is the perfect time to start. There are several advantages to advertising on Facebook including:
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Reach the Right Audience
As you know, Facebook is a great source for collecting valuable data about your target audience. You can customize your audiences based on gender, demographics, interests, shopping preferences and behaviors. With this information in mind, you will be able to create customized ads for each of your audiences. Each ad can include a different image, copy or promotion, depending on who you are trying to reach.
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Visually Appealing Ads
Unlike PPC ads, Facebook allows you to include high-quality images that will capture the attention of your audience. It can help your business to stand out among the rest of your competition if you choose graphics and incentives that will appeal to those you are trying to reach. Remember, Facebook does not allow you to add more than 20 percent text with your image so make sure you are sending the message you want to get across.
Don’t miss out on all of the ways your company can benefit from implementing our holiday marketing strategies!
