Most digital marketing experts will tell you that quality is more important than quantity when it comes to the content your company is publishing. But, we have a question we would like to pose, to you; would you rather have one-dollar or a gazillion dollars? We are guessing that, if you are a smart business owner, you will have opted for a gazillion dollars. Why? Because a gazillion is an unfathomable, albeit imaginary, amount of money and every business could use a boost in profits. In order to get such wild returns you are going to have to present some killer content. Here’s how a digital marketing consultant can take you beyond words.
How a Digital Marketing Consultant Can Help You Pass the Blink Test
Use Infographics A great digital marketing consultant knows how to make information easily digestible for their readers and potential customers. They will find ways to make blogs more appealing but writing can only take you so far. People are not going to want to read a long, wearisome post when they are bored and looking for something to amuse them while they are shopping online during their lunch break. They need something quick, guilt-free and entertaining and infographics are a great way to entice potential customers.
According to Hubspot, and a report by AnsonAlex, businesses that publish infographics grow their traffic 12% faster than those who do not. Here at Fat Guy Media our graphic designers and digital marketing consultant will work together to create infographics that will supplement the blog topics that your company would like us to cover. Utilize Video Getting a video to go viral takes much more than just a camera and someone in front of a camera (doing that may turn potential customers away). To make a video go viral, or serve as a suitable way to distribute information, you need to prepare to spend quite a bit of time creating a quality brand story that also works well as a sales tool. And, while they may take quite a bit longer than your typical blog to complete they seem to be a customers preferred way to digest information. Our digital marketing consultant will work with you to create a story that fits the needs of your brand while providing you with professional quality video that will aid your sales process. Using video and infographics in addition to your company’s blog posts will give you 3 times more content than you had previously (and that hopefully means about three times the sales). To handle all of that additional content you may want to think about outsourcing at least some of it to an independent digital marketing company. And, if you are on Long Island, you are only a stone’s throw away from us. So, if you have any further questions about a digital marketing consultant or content marketing please feel free to give us a call at 516-535-5353 or e-mail us at sales@fatguymedia.com. 