If you have just launched your first website and it’s not getting the traction or conversions that you had hoped for don’t worry, you are not alone. There are quite a few (fairly common) reasons as to why your website may not be performing. Some reasons are a little more severe than others but the good news is that they are all reparable if they are dealt with properly. Listed below are the three digital marketing necessities you cannot afford to overlook.
The 3 Digital Marketing Necessities You Cannot Afford to Overlook
1. Not Focusing on SEO
If you can’t find something in a store are you more likely to search that store for a few hours or just go to the store next door and get what you need? We’re guessing the latter. The same concept applies to Search Engine Optimization (SEO) which is why it is the first of our digital marketing necessities. Without a site that is optimized for SEO you’re going to have a very difficult time getting customers through the door because they will not be able to find you. Unfortunately, boosting the findability of your site takes quite a bit of time. Time that will pay off in a few months if you put your site under proper supervision. Here are a few remedies that we’ll look into if you decide to utilize our services.
- Create quality original content
- Responsive web design
- Build a healthy link profile
2. Not Using Social Media
A few years ago having a social media page was considered a luxury. Now, it’s a necessity. Facebook now has nearly 1.28 billion monthly active users while Twitter has 255 million monthly active users. We’re not master statisticians but we can say that there is a good chance some of your customers are on social media. Today’s consumers’ love being able to connect with the companies they are buying goods or services from. Social media offers a unique opportunity to connect, engage and interact with your customers. Social media marketing is one of our major digital marketing necessities and will make your company more appealing and if we link your company’s Twitter, Facebook or Instagram to your website we’ll be able to drive traffic up and boost your conversion rate.
3. Hire a Digital Advertising Agency
This may look a bit like self-advertising but we are not the only company that suggests hiring another company to manage these digital marketing necessities. George Glover, the Creative Director for Social Garden, in an article for Social Media Today highlighted the various reasons why companies should consider outsourcing their digital marketing. “They (digital advertisers) know how to optimize your website so it will rank higher on Google and other search engines and they’ll help you cultivate a campaign that combines content and social media marketing.” Here at Fat Guy Media we can take these digital marketing necessities and turn them into something truly special that will not only get you noticed but boost your conversion rate and sales. If you have any further questions or would like to schedule a consultation please feel free to contact us at 516-535-5353 or e-mail us at sales@fatguymedia.com.
