Writing content is easy. Writing content that people will actually read is hard. One of the biggest issues any writer faces is the constant conflict between what you like to write about and what your audience wants to read. Knowing your audience (demographics, preferences, etc.) is the central tenet of good copywriting. There’s only one problem. It may not be the only reason people aren’t looking at your posts. Content is supposed to boost your findability, especially well-written original content, but without the proper tools your material will be restricted to just your site. If you’re unsure as to why people aren’t reading your content then you could have fallen victim to one of these five mistakes.
1. Not Optimized for SEO
This is a fairly simple rule; if people can’t find it, they won’t read it. At Fat Guy we specialize in boosting the reach of your content. We’ll use tools such as meta titles, keywords, meta descriptions and images to boost your SEO.
2. Commercial Content
You have probably read these before. Those ads that are trying not to be ads but are blatantly trying to sell you something. If you find yourself falling into the same trap try to avoid it as quick as you can because it can be a difficult habit to break. Instead, try to write content that will be useful to your audience and get readers. Once you have people listening then you can make a subtle sales pitch. A pitch that will be well received if you have the trust of your audience. If it sounds too difficult we can put one of our copywriting specialists to work for you. They specialize in writing quality content that will find a nice balance between a commercial blog and an informative one.
3. Not Sharing On Social Media
Using social media is one of the best ways to distribute content to your potential customers and readers. There are over a billion people on Facebook which means you have access to a platform that has a lot of traffic. Imagine holding a sign on a rural road, then imagine holding one up by a major highway or parkway. More people are going to notice you where there is more traffic. When we post your blogs and other content we’ll put them in a place where plenty of your customers will see them which will increase your readership. Getting your blog read goes way beyond just writing quality content. You have to know how to properly market and distribute your work and that’s exactly what we specialize in. If you have any questions or would like to schedule a consultation please give us a call at 516-535-5353 or e-mail us at sales@fatguymedia.com.
