So, your short-term campaigns just aren’t cutting it. You’ve boosted traffic through paid ads and search engine optimization, but you’re not seeing the conversions you were hoping for. It’s time to take a step back and reassess your keyword marketing strategy. By targeting the right keywords, you can draw in more of the right leads and boost your short-term campaigns’ ROI. Read on to learn how keyword marketing strategies can apply to both organic keyword strategy and paid ads.
What is Keyword Marketing?
Before you start targeting any keywords, it’s essential that you first take the time to understand what a keyword actually is. A keyword is more than just a word or phrase that potential customers might use to find your business online. It also serves as a tool that you can use to connect with leads who are already interested in what you have to say.
There are two primary types of keywords that you should be aware of:
Short-tail keywords: General, one-or two-word keyword that gets a lot of searches per month.
Long-tail keywords: More specific, three- or four-word phrases that get fewer monthly searches. They’re generally easier to rank for because they’re less competitive in organic results and will be a lower CPC for paid ads
When running a short-term campaign, you should focus on targeting long-tail keywords. Not only are they easier to rank for, but they’re also more likely to convert because they align more closely with your target audience’s goals.
How Can Keywords Help Boost My Campaign’s ROI?
Keywords are essential because they help you connect with leads who are already interested in your product or service. By targeting the right keywords, you can ensure that your campaign is seen by people who are more likely to convert.
Another reason keywords are so important is that they help track progress. You can track your campaign’s performance and make necessary adjustments by monitoring your rankings and CPC for specific keywords.
How to Find the Right Keywords
Now that you know the basics of keywords, it’s time to start finding the right ones for your short-term campaigns. Here are a few tips:
1. Use keyword research tools
Several keyword research tools are available online, such as Google AdWords Keyword Planner. These tools can help you find long-tail keywords relevant to your campaign, estimate search volumes, and average bids on paid keywords.
2. Brainstorm
Sit down with your team and brainstorm a list of potential keywords. Put yourself in your target audience’s shoes and think about the words and phrases they would use to find your campaign.
3. Use competitor analysis
Look at your competitors’ websites and see what keywords they’re targeting. You can also use a tool like SEMrush Keyword Magic Tool to spy on their paid search campaigns. With SEMrush, you can see which keywords they’re bidding on and how much they spend.
4. Writing Content That Converts
Once you’ve identified a few potential keywords, it’s time to start writing content targeting them. Remember that keyword stuffing is highly frowned upon by search engines. You want to write naturally with your audience in mind. Titles and meta descriptions should also be included in your keyword strategy as well.
That might sound like a lot of work, and it is. But your keyword research and optimization effort will pay off in increased traffic and conversions.
If you’d rather outsource your keyword research and optimization, contact Fat Guy Media today. We specialize in helping businesses like yours boost their short-term campaign results.
