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Case Study

Advantage Care Health Centers

Client Profile • Challenge • The Goals • The Strategy • The Results

The Company

Advantage Care Health Centers provides affordable, community-based medical, dental, mental/behavioral health services to Long Island children and adults who might not otherwise have access to quality health care services.

The Challenge

To improve web traffic and online appointment requests for a community health center without a strong online presence.

Photo below shows original website before we redesigned it

Website

  • Advantage Care Health Centers’ site was not easy to navigate.
  • It did not have clear conversion paths to direct visitors to request an appointment online.

Marketing

  • The site’s web traffic was low.
  • The website was not easy to find in search engines.
  • Blog posts had been infrequent and did not follow SEO best practices.
  • Social media posting was infrequent and did not have a cohesive strategy

The Goals

  • Lead generation (more online appointment requests)
  • Brand awareness (improve name recognition among its target audience)

The Strategy

  • Build an optimized website with clear conversion paths, including landing pages and calls-to-action and an internal linking structure.
  • Publish two optimized blog per month that focused on patient education and promoting healthy living.
  • Consistently post engaging content on social media networks, including Facebook, Twitter, Instagram and LinkedIn.

The Results

Advantage Care
Advantage Care Health Centers

Online Appointment Requests Roll in

As traffic increased to the site, Advantage Care Health Centers began to attract more requests for its services online. In the same one-year period, online appointment requests skyrocketed 600%.

100%

Blog Traffic Spikes

Fat Guy Media began blogging on Advantage Care Health Centers’ website in 2018. By the end of 2019, several of those blog posts climbed to page one of Google in search queries for the keywords and key phrases they were optimized for.

5000%
“Am I Depressed or Just Sad? Take this Quiz to Find Out”
1000%
“5 Tips to Maintain Mental Wellness Even When Life is Hectic”
100%
“Social Wellness is the Key to a Healthy Lifestyle”

Impactful Campaigns Delivered Real-World Results

Advantage Care’s digital marketing campaigns were successful due in part to the long-term relationships we developed. After building Advantage Care’s website, our team knew the brand inside and out. We then used this inside knowledge to leverage Advantage Care’s new, user-friendly, SEO-optimized website into impactful campaigns that delivered real-world results.

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